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• Pengaruh Brand Trust dan Perceived Quality terhadap Purchase Intention Laptop Axioo di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi

  Yolanda Chandrawati , Baiq Handayani Rinuastuti

  140-145

  2026-09-22

  Statistics: 53

• Pengaruh Harga dan Daya Tarik Iklan Terhadap Minat Beli pada Jasa Pengiriman Lion Parcel Mataram melalui Citra Merek sebagai Variabel Mediasi

  Merlyne Evelyne Clementina Kumayas , Sulhaini

  124-132

  2026-09-22

  Statistics: 41

• Moderating the Influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention with Live Streaming

  M. Gaza Algifani , Lady Faerrosa , Baiq Dinna Widiyasti

  37-44

  2025-04-30

  Statistics: 660

• Pengaruh Islamic Marketing dan Islamic Branding Terhadap Purchase Intention Teh Celup Merek Lipton di Indonesia

  Afiyat Isna Haqiqi

  178-185

  2025-09-30

  Statistics: 317

• The Influence of Tiktok Live Streaming and Influencer Engagement on Consumers Purchase Intention: A Systematic Literature Review

  Alfina Damania , Umul Quro , Wina Nurlisyana , Windy Aulia

  78-82

  2026-04-30

  Statistics: 844

• Pengaruh Brand Credibility dan Brand Prestige Terhadap Purchase Intention Pada Produk Handphone Oppo di Kota Mataram

  Alayda Salsabila , M. Ilhamuddin

  268-273

  2025-09-30

  Statistics: 379

• Pengaruh Digital Marketing, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Vicenza Pasticcino

  Anre , Nora Pitri Nainggolan

  66-73

  2026-04-30

  Statistics: 202