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• Pengaruh Relationship Marketing, Experiental Marketing dan Digital Payment Terhadap Customer Loyalty (Studi Pada Kopi Komunal di Kota Mataram)

  Ni Putu Ayu Chandra Utari

  94-100

  2025-04-30

  Statistics: 271

• Literature Review: Kombinasi Strategi Pemasaran Konvensional dan Digital Dengan Teknologi Qr Code

  Dedi Supandi , Bardatul Gaffur , Nurhaliza , Mesil Fiarani

  31-35

  2026-02-28

  Statistics: 25

• Pengaruh Social Media Marketing Tiktok dan Content Creator Terhadap Keputusan Pembelian Produk Skintific di Kota Mataram

  Ni Nyoman Gita Santi Ananda , Didy Ika Supryadi

  192-198

  2025-09-30

  Statistics: 311

• Pengaruh Influencer Marketing, FoMO (Fear of Missing Out), dan Online Customer Review Terhadap Keputusan Pembelian Skincare The Originote di E-Commerce Shopee Pada Gen Z Kota Mataram

  Emy Husrul Linny , Rusminah HS , Dewi Rispawati

  138-144

  2025-04-30

  Statistics: 1470

• Pengaruh Digital Marketing, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Vicenza Pasticcino

  Anre , Nora Pitri Nainggolan

  66-73

  2026-02-28

  Statistics: 19

• Pengaruh Islamic Marketing dan Islamic Branding Terhadap Purchase Intention Teh Celup Merek Lipton di Indonesia

  Afiyat Isna Haqiqi

  178-185

  2025-09-30

  Statistics: 226

• Pengaruh Green Marketing, Brand Image dan Product Quality Terhadap Keputusan Pembelian Tupperware di Kota Mataram

  Ulfa Ulyani , Lalu Edy Herman Mulyono

  160-166

  2024-09-30

  Statistics: 538

• Analisis Pengaruh Content Marketing, Influencer dan Sosial Media Terhadap Keputusan Pembelian Konsumen Pada Pengguna Instagram di Universitas Mataram

  Gusti Ayu Dwi Novia Ardina , buana , Edy

  45-49

  2024-06-30

  Statistics: 364

• The Development Strategies for the Culinary Industry Typical of the City of Cirebon in the Era of Disruption

  Alfito Martogi Malau , Enceng Yana , Rusdiyana

  198-204

  2024-09-30

  Statistics: 260

• The Influence of Tiktok Live Streaming and Influencer Engagement on Consumers Purchase Intention: A Systematic Literature Review

  Alfina Damania , Umul Quro , Wina Nurlisyana , Windy Aulia

  78-82

  2026-03-13

  Statistics: 53

• Pengaruh Social Media Marketing, Word of Mouth (WoM) dan Brand Image Terhadap Keputusan Pembelian Smartphone Infinix di Kota Mataram

  Muhamad Paris , M. Ilhamuddin

  257-262

  2025-09-30

  Statistics: 217

• Pengaruh Online Customer Review dan Promosi Terhadap Keputusan Pembelian Melalui Trust pada Produk Scincare Somethinc

  Azzahra Raudia Ramdhani , Didy Ika Supryadi

  49-57

  2026-02-28

  Statistics: 20

• Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pengguna Kartu Prabayar Telkomsel di Kota Mataram

  Vivi Asdianti , Didy Ika Supryadi

  16-19

  2025-04-30

  Statistics: 219

• The Role of Digital Ecosystems in Shaping New MSME Business Models

  Gerrit Gebrian , Moh. Azhari Zulfani , Lalu Edwin Marjadi P , Andre Satria Dwary , Ayu Nurma Afrilia , Santi Nururly

  36-40

  2026-02-28

  Statistics: 21

• Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar

  Shanti Ike Wardani , Anna Widayani

  6-11

  2025-04-30

  Statistics: 324

• Pengaruh Persepsi Keamanan dan Persepsi Manfaat Melalui Sikap Terhadap Niat Penggunaan Ulang QRIS Oleh Generasi Z Kota Mataram

  Mirna Agustina

  162-168

  2025-09-30

  Statistics: 354

• Exploring the Customer’s Purchasing Decision on Thrift Clothes using Content Analysis

  Ratna Karisma Dita , Lady Faerrosa , Aryan Agus Pratama

  1-5

  2024-06-30

  Statistics: 345

• Pengaruh Brand Image Dan Brand Awareness Terhadap Brand Loyalty Pada Produk Kosmetik Sariayu di Kota Mataram

  Tansya Raniaziza , Weni Retnowati , Sri Maryanti

  81-87

  2025-04-30

  Statistics: 298

• Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Impulsive Buying Pada E-Commerce Shopee di Kota Mataram

  I Gusti Ayu Anindita Hendryadewi , Handry Sudiartha Athar

  199-201

  2025-09-30

  Statistics: 200

• Moderating the Influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention with Live Streaming

  M. Gaza Algifani , Lady Faerrosa , Baiq Dinna Widiyasti

  37-44

  2025-04-30

  Statistics: 452