Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar
DOI:
10.29303/alexandria.v6i1.801Published:
2025-04-30Downloads
Abstract
This study aims to examine the development strategy of local wisdom-based sociopreneurship in the home industry center of Kampung Bathok Blitar. This village has potential products made from coconut shells that reflect cultural values and environmental sustainability. The integration of local values such as the use of natural materials by utilizing coconut shell waste, the spirit of mutual cooperation, and the preservation of cultural arts characterize the practice of sociopreneurship in the area. However, challenges such as limited market access, lack of production technology, and low participation of the younger generation hinder business development. Through a qualitative approach, this research identifies development strategies that include product diversification, digital marketing, strategic partnerships and human resource training. These strategies aim to improve business competitiveness, expand market access, and involve the younger generation in preserving cultural values. The results show that a local wisdom-based approach can be a sustainable sociopreneurship model, providing positive economic, social, and environmental impacts.
Keywords:
Business Actors Industrial Centers Local Wisdom SociopreneurshipReferences
Adrian, F. M., Ali, M., Rahmat, A., & Duludu, U. A. T. A. (2023). Pemberdayaan Ekonomi Ershop Berbasis Sociopreneurship Social Media Marketing. Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian, 3(2), 505–510. http://dx.doi.org/10.37905/dikmas.3.2.505-510.2023
Anggadwita, G., Alamanda, D. T., Eshtrefi, L., Ramadani, V., & Permatasari, A. (2020). Social characters as predictors of sociopreneurs’ motivation. World Review of Entrepreneurship, Management and Sustainable Development, 16(4), 445. https://doi.org/10.1504/WREMSD.2020.109966
Annisa, A. (2022). Dampak Usaha Mikro Kecil dan Menengah (UMKM) Terhadap Pengentasan Kemiskinan dan Pengangguran di Kota Sibolga. Jurnal Economica Didactica, 3(1), 46–59. https://doi.org/10.17529/jed.v3i1.24850
Asrol, S., Hesthria, N., & Rizki, O. S. (2023). Role of Pesantren in improving sociopreneurs of the community around Pesantren in Palembang City. Peradaban Journal of Economic and Business, 2(1), 43–56. https://doi.org/10.59001/pjeb.v2i1.56
Budiman, D., Iskandar, Y., & Jasuni, A. Y. (2022). Millennials’ Development Strategy Agri-Socio-Preneur in West Java. International Conference on Economics, Management and Accounting (ICEMAC 2021), 315–323. https://doi.org/10.2991/aebmr.k.220204.034
Cabral, J. J., Reid, S. W., & Tucker, R. (2024). We’re in it for the long haul: How corporate venture capital helps alleviate financial market frictions in social entrepreneurship. Journal of Business Venturing Insights, 22(C). https://doi.org/10.1016/j.jbvi.2024.e00504
Fahimnia, B., Tan, T., & Tahirov, N. (2024). Service-level anchoring in demand forecasting: The moderating impact of retail promotions and product perishability. International Journal of Forecasting. https://doi.org/10.1016/j.ijforecast.2024.07.007
Fakhri, S., & Fitriana, Y. F. F. (2024). Optimalisasi Penggunaan Internet dalam Membangun Sociopreneur pada Remaja Desa Kedungrejo Bojonegoro. Jurnal Pengabdian Masyarakat Bangsa, 2(6), 2370–2376. https://doi.org/10.59837/jpmba.v2i6.1222
Gupta, P., Chauhan, S., Paul, J., & Jaiswal, M. P. (2020). Social entrepreneurship research: A review and future research agenda. Journal of business research, 113, 209–229. https://doi.org/10.1016/j.jbusres.2020.03.032
Harjanti, A. E., Hakim, C. B., & Salim, N. (2023). Pemberdayaan Masyarakat Melalui Pelatihan Kewirausahaan Dalam Upaya Pencegahan Stunting. Jurnal Abdimas Indonesia, 5(1), 14–20. https://doi.org/10.26751/jai.v5i1.2063
Lestari, S., Watini, S., & Rose, D. E. (2024). Impact of self-efficacy and work discipline on employee performance in sociopreneur initiatives. Aptisi Transactions on Technopreneurship (ATT), 6(2), 270–284. https://doi.org/10.34306/att.v6i2.403
Mulyana, M., Pawan, A. P., & Maabuat, E. E. (2022). Pemberdayaan Masyarakat Melalui Pengembangan Desa Wisata Tondok Bakaru Di Kecamatan Mamasa Kabupaten Mamasa Provinsi Sulawesi Barat. J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan), 16–32. https://doi.org/10.33701/j-3p.v7i2.2797
Rohibni, R., Fuat, F., Aidin, A., Indrianis, Y., Yolanda, A. T., Jannah, H. I., Irfandy, F. I., Munir, M. M., Dwitanto, M. F., & Safiudin, K. (2023). Peningkatan Kesejahteraan Masyarakat Desa Rembang Kabupaten Pasuruan Melalui Sociopreneur Sedap Malam (Polianthes Tuberose) Terintegrasi Dalam Mewujudkan Desa Maju Berkelanjutan. Jurnal Pengabdian Pada Masyarakat, 8(3), 784–802. https://doi.org/10.30653/jppm.v8i3.499
Saputra, S., & Mujahiddin, M. (2021). Stimulus Agrosociopreneur Melalui Pengembangan Sistem Refugia dan Lebah Madu Berbasis Pertanian Jeruk di Desa Sekoci Kabupaten Langkat. JMM (Jurnal Masyarakat Mandiri), 5(4), 1689–1700. https://doi.org/10.31764/jmm.v5i4.5085
Suminartini, S., & Susilawati, S. (2020). Pemberdayaan Masyarakat Melalui Bidang Usaha Home Industry Dalam Meningkatkan Kesejahteraan Masyarakat. Comm-Edu (Community Education Journal), 3(3), 226–237. https://doi.org/10.22460/comm-edu.v3i3.3340
Tanjung, Y., Saputra, S., & Hardiyanto, S. (2021). Pemberdayaan Masyarakat Melalui Pelatihan Penggunaan Media Sosial Untuk Pemasaran Produk Inovasi Jeruk Siam. JMM (Jurnal Masyarakat Mandiri), 5(6), 3091–3103. https://doi.org/10.31764/jmm.v5i6.5435
Wolok, E., Sunardi, S., Lahay, I. H., Achmad, S., Larosa, E., Pramudibyo, S., Ashari, S. A., & Saputra, W. (2023). Penguatan Pemberdayaan Masyarakat Berbasis Sociopreneurship Melalui Potensi Lokal Menjadi Produk Inovasi Unggulan Menuju SDGs. Jurnal Pengabdian Teknik Industri, 2(1), 17–25. https://doi.org/10.37905/jpti.v2i1.18300
License
Copyright (c) 2025 Shanti Ike Wardani, Anna Widayani
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with ALEXANDRIA (Journal of Economics, Business, Tourism, and Entrepreneurship), agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License. This license allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in ALEXANDRIA (Journal of Economics, Tourism, Hospitality, and Entrepreneurship).
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
