Pengaruh Influencer Marketing, FoMO (Fear of Missing Out), dan Online Customer Review Terhadap Keputusan Pembelian Skincare The Originote di E-Commerce Shopee Pada Gen Z Kota Mataram

Authors

Emy Husrul Linny , Rusminah HS , Dewi Rispawati

DOI:

10.29303/alexandria.v6i1.958

Published:

2025-04-30

Issue:

Vol. 6 No. 1 (2025): April

Keywords:

Influencer Marketing, FoMO (Fear of Missing Out), Online Customer Review, Purchase Decision

Articles

Downloads

How to Cite

Husrul Linny, E., HS, R., & Rispawati, D. (2025). Pengaruh Influencer Marketing, FoMO (Fear of Missing Out), dan Online Customer Review Terhadap Keputusan Pembelian Skincare The Originote di E-Commerce Shopee Pada Gen Z Kota Mataram. ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship), 6(1), 138–144. https://doi.org/10.29303/alexandria.v6i1.958

Metrics

Metrics Loading ...

Abstract

This study aims to determine the effect of Influencer Marketing, FoMO (Fear of Missing Out) and Online Customer Review on Purchasing Decisions for The Originote skincare in Shopee e-commerce for Gen Z in Mataram city. The data collection method uses a sample survey method with a sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Stastical Package For The Social Sciences (SPSS) tool. The results of this study indicate that Influencer Marketing has a positive and significant effect on Purchasing Decisions with a t value for Influencer Marketing of 4.701> 1.984 and Online Customer Review has a positive and significant effect on Purchasing Decisions with a t value for Online Customer Review of 4.393> 1.984. Meanwhile, FoMO (Fear of Missing Out) has a negative and insignificant effect on Purchasing Decisions with t count for FoMO (Fear of Missing Out) 0.778 <1.984. The results of this study can be used as a basis for improving purchasing decisions by developing the quality of Influencer Marketing, FoMO (Fear Of Missing Out) and Online Customer Reviews.

References

APJII: Survei internet APJII: https://survei.apjii.or.id.,2022-2024.

Bank Indonesia.(2023). Pertemuan tahunan Bank Indonesia 2023: Sinergi memperkuat ketahanan dan kebangkitan ekonomi indonesia. Departement Komunikasi. https://www.bi.go.id/id/publikasi/ruang-media/news-release/Pages/sp_2532123.aspx

Compas.co.id: FMCG Report semester 1: https://compas.co.id/article/indonesian-e-commerce-fmcg-report-for-semester-i-2024/,2024

Ferdinand, Augusty. 2006. Metode Penelitian Manajemen : Pedoman penelitian untuk skripsi, Tesis dan Disertasi Ilmu Manajemen. Semarang Universitas Universitas Diponegoro. Semarang.

Ghozali, Imam. (2021). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.

Handayani.N. (2024). Hasil uji labnya bikin banyak orang kecewa, The Originote beri tanggapan ke Doktif. Hops.id. https://www.hops.id/unik/29413803476/hasil-uji-labnya-bikin-banyakorang-kecewa-the-originote-beri-tanggapan-ke-doktif-kami-selalu#google_vignette

Mo, Z., Li, Y.-F., & Fan, P. (2015). Effect of Online Reviews on Consumer Purchase Behavior. Journal of Service Science and Management, 08(03), 419–424. https://doi.org/10.4236/jssm.2015.83043

Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014

Qontak editorial (2024).Influencer Marketing: Definisi,Manfaat,Tips, dan contohnya. https://qontak.com/blog/influencer-marketing/

Riswandi. (2019). Transaksi On-Line (E-Commerce) : Peluang dan Tantangan Dalam Perspektif Ekonomi Islam. Angewandte Chemie International Edition, 6(11), 951–952., 13(April), 15–38.

Rizky, A., Mulyadi, D., & Sungkono, S. (2024). Pengaruh Fear of Missing Out (FoMO) Terhadap Perilaku Konsumen dalam Pembelian Produk Viral di Media Sosial pada Gen-z (studi kasus di Kabupaten Karawang). Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi, 2(9), 211-219.

Sugiyono. (2018). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). Bandung: Alfabeta

TOP Brand Index : https://www.topbrand- award.com/top-brand-index/

Author Biographies

Emy Husrul Linny, Universitas Mataram

Rusminah HS, Universitas Mataram

Dewi Rispawati, Universitas Mataram

License

Copyright (c) 2025 Emy Husrul Linny, Rusminah HS, Dewi Rispawati

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with ALEXANDRIA (Journal of Economics, Business, Tourism, and Entrepreneurship), agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License. This license allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in ALEXANDRIA (Journal of Economics, Tourism, Hospitality, and Entrepreneurship).
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).