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• Literature Review: Kombinasi Strategi Pemasaran Konvensional dan Digital Dengan Teknologi Qr Code

  Dedi Supandi , Bardatul Gaffur , Nurhaliza , Mesil Fiarani

  31-35

  2026-02-28

  Statistics: 23

• Pengaruh Relationship Marketing, Experiental Marketing dan Digital Payment Terhadap Customer Loyalty (Studi Pada Kopi Komunal di Kota Mataram)

  Ni Putu Ayu Chandra Utari

  94-100

  2025-04-30

  Statistics: 271

• Pengaruh Digital Marketing, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Vicenza Pasticcino

  Anre , Nora Pitri Nainggolan

  66-73

  2026-02-28

  Statistics: 19

• The Role of Digital Ecosystems in Shaping New MSME Business Models

  Gerrit Gebrian , Moh. Azhari Zulfani , Lalu Edwin Marjadi P , Andre Satria Dwary , Ayu Nurma Afrilia , Santi Nururly

  36-40

  2026-02-28

  Statistics: 21

• The Influence of Tiktok Live Streaming and Influencer Engagement on Consumers Purchase Intention: A Systematic Literature Review

  Alfina Damania , Umul Quro , Wina Nurlisyana , Windy Aulia

  78-82

  2026-03-13

  Statistics: 49

• Pengaruh Persepsi Keamanan dan Persepsi Manfaat Melalui Sikap Terhadap Niat Penggunaan Ulang QRIS Oleh Generasi Z Kota Mataram

  Mirna Agustina

  162-168

  2025-09-30

  Statistics: 352

• Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar

  Shanti Ike Wardani , Anna Widayani

  6-11

  2025-04-30

  Statistics: 324