Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Minat Berkunjung Kembali Pada Objek Wisata Air Terjun Kerta Gangga

Authors

Tri Muria Ayu Ningsih , Junaidi Sagir

DOI:

10.29303/alexandria.v5i1.580

Published:

2024-04-30

Issue:

Vol. 5 No. 1 (2024): April

Keywords:

Tourist Attraction, Destination Image, Interest in Returning

Articles

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How to Cite

Ningsih, T. M. A. ., & Sagir, J. . (2024). Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Minat Berkunjung Kembali Pada Objek Wisata Air Terjun Kerta Gangga. ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship), 5(1), 106–110. https://doi.org/10.29303/alexandria.v5i1.580

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Abstract

This research aims to determine the influence of tourist attraction and destination image on interest in revisiting the Kerta Gangga Waterfall tourist attraction. The type of research used is associative research with a quantitative approach. Research data collection uses questionnaires. The population in this study were all tourists who had visited and were interested in revisiting the Kerta Gangga Waterfall tourist attraction with a sample size of 100 respondents with a sampling technique using non-probability sampling with a purposive sampling method. The data analysis used was Multiple Linear Regression using SPSS Version 24. The results of the analysis showed that: Tourist Attraction, Destination Image had a positive and significant effect on Interest in Returning to the Kerta Gangga Waterfall Tourist Attraction

References

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Author Biographies

Tri Muria Ayu Ningsih, Universitas Mataram

Junaidi Sagir, University of Mataram

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Copyright (c) 2024 Tri Muria Ayu Ningsih, Junaidi Sagir

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