Pengaruh Word of Mouth, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Bangunan Sidik Putra Selong Lombok Timur

Authors

Dian Rahmawati , Weni Retnowati , Harmi Widiana

DOI:

10.29303/alexandria.v6i2.1109

Published:

2025-09-30

Issue:

Vol. 6 No. 2 (2025): September

Keywords:

Word of Mouth, Price, Service Quality, Purchase Decision

Articles

Downloads

How to Cite

Rahmawati, D., Retnowati, W., & Widiana, H. (2025). Pengaruh Word of Mouth, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Bangunan Sidik Putra Selong Lombok Timur. ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship), 6(2), 298–302. https://doi.org/10.29303/alexandria.v6i2.1109

Metrics

Metrics Loading ...

Abstract

This study aims to determine the effect of word of mouth, price and service quality on purchasing decisions at the Sidik Putra Selong Building Shop, East Lombok. The type of research used is associative research. The sample in this study amounted to 100 samples. The data collection method uses a survey method. The sample collection technique in this study used non probability sampling technique with purposive sampling method. Data analysis in this study used multiple linear regression analysis to prove the research hypothesis. All research data were obtained using SPSS Statitic 26. It is obtained: (1) Word of Mouth has a positive and significant effect on purchasing decisions, (2) Price has a positive and significant effect on purchasing decisions, (3) Service quality has a positive and significant effect on purchasing decisions. So it is concluded that the more positive the word of mouth, the higher the purchasing decision will be, otherwise if the word of mouth is negative, the lower the purchasing decision will be. The more appropriate the price, the higher the purchasing decision will be, otherwise if the price is not appropriate, the lower the purchasing decision will be. The more appropriate the service quality, the higher the purchasing decision will be, otherwise if the service quality is not appropriate, the lower the purchasing decision will be.

References

Amelia, D., Halim, A., & Junaeda. (2023). Pengaruh Word Of Mouth Dan Harga Terhadap Keputusan Pembelian Pada Toko Fajar Bangunan Kabupaten Mamuju. SEIKO : Journal of Management & Business, 6(2), 325–332.

ASTIANINGSIH, N. I. K. (2023). Pengaruh Word Of Mouth, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Produk Kosmetik Emina Di Bali. Universitas Mahasaraswati Denpasar.

Farhani, A., & Prihatiningrum, R. . Y. (2022). Pengaruh Dimensi Kualitas Layanan Dan Harga Terhadap Kepuasan Konsumen Toko Bangunan H. Ijul Tabalong. Jurnal Bisnis Dan Pembangunan, 11(1), 11. https://doi.org/10.20527/jbp.v11i1.13121

Kottler, P., & Keller, L. K. (2012). Manajemen Pemasaran Jilid I Edisi ke 12. Jakarta: Erlangga.

Nunung Martina, Amalia, M. R. (2018). PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BAHAN MATERIAL BANGUNAN TOKO JATI LUHUR DI KIJANG. 108–109.

Sari, T. P., & Ambardi, A. (2023). Pengaruh Electronic Word of Mouth, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk Skincare the Originote. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi, 4(2), 85–92.

Sugiyono, S. (2018). Metode Penelitian Pendidikan Pendekatan Kualitatif, Kuantitatif dan R & D. Alfabeta, Bandung.

Tjiptono, F. (2014). Pemasaran Jasa. Gramedia Tjiptono, F., Gregorius, Chandra. 2005. Service, Quality & Satisfaction.

Author Biographies

Dian Rahmawati, Universitas Mataram

Weni Retnowati, Universitas Mataram

Harmi Widiana, Universitas Mataram

License

Copyright (c) 2025 Dian Rahmawati, Weni Retnowati, Harmi Widiana

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with ALEXANDRIA (Journal of Economics, Business, Tourism, and Entrepreneurship), agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License. This license allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs, and other platforms by providing an appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in ALEXANDRIA (Journal of Economics, Tourism, Hospitality, and Entrepreneurship).
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).