Pengaruh Kualitas Produk, dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada UD. TAUPIK di Mataram

Authors

Nazla Rizka Hidayah , Rusminah

DOI:

10.29303/alexandria.v6i2.1019

Published:

2025-09-30

Issue:

Vol. 6 No. 2 (2025): September

Keywords:

Product Quality, Service Quality, Repurchase Interest

Articles

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How to Cite

Nazla Rizka Hidayah, & Rusminah. (2025). Pengaruh Kualitas Produk, dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada UD. TAUPIK di Mataram. ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship), 6(2), 287–290. https://doi.org/10.29303/alexandria.v6i2.1019

Abstract

This study aims to determine the effect of product quality and the effect of service quality on repurchase interest at UD. TAUPIK in Mataram. This type of research is quantitative associative with data collection methods, namely survey samples using questionnaires via google form as a research instrument with a total sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study indicate that, variable (1) Product Quality has a positive and significant effect on Repurchase Interest at UD. TAUPIK with a t value for the product quality variable of 6.005> 1.98472. (2) Service Quality has a positive and significant effect on Repurchase Interest at UD. TAUPIK with a t value for the Service Quality variable of 5.809> 1.98472. The instrument test results state that the data in this study are proven to be valid and reliable and the classical assumption test states that the data is normally distributed and not multicollinearity.

References

Kotler, Philip dan Keller. (2016). Marketing Management, 15th Edition, PearsonEducation,Inc.

Nurlaela, R., Anwar., Ananda, F., & Wardani (2020) “Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Produk Scarlet Di E-COMMERCE SHOPEE”

Faradiba., Astuti, S. R. T (2013) “ Analisis Pengaruh Kualitas Produk, Harga, Lokasi Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen”

Sugiyono. (2014). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R & D. Bandung: Alfabeta

Sugiyono (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Bandung: Alfabeta

Author Biographies

Nazla Rizka Hidayah, Universitas Mataram

Rusminah, Universitas Mataram

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Copyright (c) 2025 Nazla Rizka Hidayah, Rusminah

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