Optimizing Human Resource Roles through Motivation Management and Career Development at Ma Utik MSME, Cilembu Village
DOI:
10.29303/ujcs.v7i3.1781Published:
2026-09-19Downloads
Abstract
This community service program is a follow‑up initiative to the 2025 digital transformation carried out at Ma Utik MSME, Cilembu Village, Sumedang Regency. While digital systems and market reach have been successfully expanded, the sustainability of growth is constrained by gaps in human resource management: low work motivation, unclear role division, lack of structured career pathways, and absence of performance‑based reward systems. The activity aims to optimize HR roles through motivation management and career development to strengthen internal capacity and support long‑term business expansion. A participatory approach was applied across four stages: initial assessment, socialization and training, system design and pilot implementation, as well as evaluation. Results show significant improvements: work motivation rose from 58% to 87%, role clarity from 52% to 91%, career path understanding from 45% to 84%, work initiative from 30% to 78%, and satisfaction with the reward system from 40% to 85%. The program also produced practical outputs including an organizational structure, job descriptions, incentive guidelines, and clear career ladders. It is concluded that balanced development of technology and human resources is essential to turn MSME progress into stable, competitive, and sustainable growth.
Keywords:
Human Resource Management Work Motivation Career Development MSME Empowerment Cilembu Weet PotatoReferences
Angelia, M. R., Priatna, D. K., & Limakrisna, N. (2025). The effect of motivation and career development on employee performance. Modena: Multidisciplinary Journal of Management, 2(2), 180–191.
Apriyani, N., Dinar, D., & Marina, I. (2024). The role of agricultural extension workers in farmer group activities and their relationship to paddy productivity. Journal of Sustainable Agribusiness, 3(1), 10–15.
Cahyono, B., & Suarantalla, R. (2024). Digital transformation and MSME growth constraints: The role of human resource management. Journal of Indonesian Business and Entrepreneurship, 9(1), 45–58.
Erlianti, D., Maduratna, E. S., Priatna, D. K., & Jusdijachlan, R. (2024). MSDM reference book: Theory and implementation in the digital era. PT Sonpedia Publishing Indonesia.
Firmansyah, D., Priatna, D. K., & Sukmayana, D. (2024). The influence of leadership and work motivation on job satisfaction of DPRD secretariat employees in West Java Province. Journal of Entrepreneurship and Multitalent, 2(3), 183–190.
Harti, A. O. R., Sukmawati, D., Indriana, K. R., Marina, I., & Komariah, A. (2025). Agronomic performance of superior soybean cultivars in intercropping with maize using liquid organic fertilizer based on Azolla pinnata. Journal of Innovation and Research in Agriculture, 4(1), 53–57.
Kisahwan, D., Priatna, D. K., & Roswinna, W. (2026). Optimizing public service quality through normative commitment and motivation in the perspective of self-determination theory and moral identity. Journal of Innovation in Management, Accounting and Business, 5(1), 34–48.
Lasminingrat, A., Marina, I., & Roswinna, W. (2025). Analysis of the effect of work motivation and compensation on farmer performance in improving agricultural productivity. Journal of Sustainable Agribusiness, 4(2), 136–142.
Lusiana, M., Marina, I., Lasminingrat, A., Putri, K. P., & Maulana, H. (2025). Improving digital financial literacy for Batik Dahon MSMEs in business financial management. BERNAS: Journal of Community Service, 6(3), 2765–2771.
Marina, I., & Dinar, D. (2024). Household business transformation: Application of digital marketing in agricultural product marketing. In Water-Air-Soil for Sustainable Agriculture and People Well-being (p. 180).
Marina, I., Adi, A., Lestari, M. D., Napitupulu, T. S., Hadi, S., & Faisal, H. N. (2026). From upstream to downstream: Management innovation and modern agribusiness value chains. PT Ghani Press Group.
Ministry of Cooperatives and MSMEs of the Republic of Indonesia. (2024). 2024 statistical data on Indonesian MSMEs. Jakarta: Ministry of Cooperatives and MSMEs of the Republic of Indonesia.
Priatna, D. K. (2022). Human resource management in the 5.0 era. Deepublish.
Priatna, D. K. (2025). Lecture notes on operations management. Perkumpulan Rumah Cemerlang Indonesia.
Priatna, D. K., & Ridwan, S. (2026). Human resource development for small and medium enterprises. Deepublish.
Priatna, D. K., Lasminingrat, A., & Sukmawati, D. (2025). MSME digital transformation: Implementing big data-based marketing strategies to improve competitiveness. Unram Journal of Community Service, 6(3), 517–522.
Priatna, D. K., Roswinna, W., & Anggraeni, A. F. (2024). Employee performance and communication from the perspective: Work motivation and compensation in green industry. Evolutionary Studies in Imaginative Culture, 8(1), 428–436.
Robbins, S. P., & Judge, T. A. (2021). Organizational behavior (18th ed.). Pearson Education.
Roswinna, W., Marina, I., Sukmawati, D., Priatna, D. K., Yulianti, M. L., Dasipah, E., Komariah, A., & Indriana, K. R. (2024). Structured planning for strengthening marketing and distribution capacity of Cilembu sweet potato products.
Saputra, F., & Sandika, B. (2024). Participatory HR management models for rural micro-enterprises. Journal of Rural Development and Community Empowerment, 11(2), 89–102.
Sukmawati, D., Kaffah, S., Marina, I., & Roswinna, W. (2025). Digital transformation in agricultural product marketing: Critical analysis of strategies, challenges, and implications. Journal of Sustainable Agribusiness, 4(1), 16–21.
Sukmawati, D., Roswinna, W., Marina, I., Marina, S., Ghifari, S. A., & Falahudin, A. (2025). Enhancing the economic value of Cilembu sweet potato through marketing transformation and community collaboration. BERNAS: Journal of Community Service, 6(1), 820–826.
License
Copyright (c) 2026 Deden Komar Priatna, Winna Roswinna, Anne Lasminingrat, S. Ridwan, Maria Lusiana Yulianti
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
