Pengaruh Webiste Quality Dan Flashsale Terhadap Impulse Buying Pada Pengguna E-Commerce Blibli.Com Di Pulau Lombok

Authors

Khalda Fadila , Rusminah , Hilmiati

DOI:

10.29303/alexandria.v4i1.451

Published:

2023-04-30

Issue:

Vol. 4 No. 1 (2023): April

Keywords:

Website Quality, Flashsale, Impulse Buying

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How to Cite

Fadila, K. ., Rusminah, R., & Hilmiati, H. (2023). Pengaruh Webiste Quality Dan Flashsale Terhadap Impulse Buying Pada Pengguna E-Commerce Blibli.Com Di Pulau Lombok . ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship), 4(1), 45–48. https://doi.org/10.29303/alexandria.v4i1.451

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Abstract

This study aims to determine the Effect of Website Quality (X1) and Flashsale (X2) on Impulse Buying in Blibli.com E-Commerce Users on Lombok Island. Respondents in this study amounted to 100 consumers. The type of research used is quantitative research with a causal associative approach. The data collection method uses a survey through a questionnaire. The analysis technique used is Multiple Linear Repression. The results of this study indicate that: (1) Website Quality has a positive and significant effect on Impulse Buying for Blibli.com E-Commerce Users on Lombok Island. (2) Flashsale has a positive and significant effect on Impulse Buying for Blibli.com E-commerce Users on Lombok Island

References

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Author Biographies

Rusminah, University of Mataram

Hilmiati, University of Mataram

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Copyright (c) 2023 Khalda Fadila, Rusminah, Hilmiati

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