ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship)
Accredited SINTA 5, ALEXANDRIA (Journal of Economics, Business, and Entrepreneurship) will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship.
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Pengaruh Persepsi Keamanan dan Persepsi Manfaat Melalui Sikap Terhadap Niat Penggunaan Ulang QRIS Oleh Generasi Z Kota Mataram
This study aims to analyse the effect of perceived security and perceived benefits on the intention to reuse Quick Response Code Indonesian Standard (QRIS) by Generation Z in Mataram City, with attitude as a mediation variable. The method used is a quantitative survey with data collection through questionnaires distributed to 150 respondents who are active users of QRIS. Data analysis was done using structural equation modelling (SEM) with SmartPLS software. The results showed that perceived security and perceived benefits have a positive and significant influence on QRIS reuse intentions. In addition, attitude is found to act as a mediation that strengthens the relationship between perceived security and benefits on reuse intentions. These findings indicate that Generation Z in Mataram City are very concerned about the security and benefits aspects of using QRIS. Therefore, service providers need to increase education and promotion that emphasises the safety and benefits of QRIS to encourage wider adoption among the younger generation. This study provides important insights for the development of marketing strategies and improvement of digital payment services in Indonesia.
Copyright (c) 2025 Mirna Agustina https://creativecommons.org/licenses/by/4.0
Pengaruh Consumer Ethnocentrism, Harga dan Kualitas Produk Terhadap Citra Merek Brand Wildtime & Co
This study aims to analyze the influence of Consumer Ethnocentrism, Price, and Product Quality on Brand Image of Wildtime & Co. The data collection method uses a questionnaire. The population is 100 respondents, with a sample of 100. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study show that first, Consumer Ethnocentrism has a positive and significant effect on Brand Image. Second, Price has a positive and significant effect on Brand Image. Third, Product Quality has a positive and significant effect on Brand Image. The results of the study can be used as a basis for increasing Consumer Ethnocentrism, Price, and Product Quality activities.
Copyright (c) 2025 Janiarti, Handry Sudiartha Athar https://creativecommons.org/licenses/by/4.0
Pengaruh Islamic Marketing dan Islamic Branding Terhadap Purchase Intention Teh Celup Merek Lipton di Indonesia
This study aims to determine the effect of Islamic Marketing and Islamic Branding on the Purchase Intention of Lipton brand tea bags in Indonesia. The population of this study is Indonesian people who are Muslim and know and are interested in Lipton brand tea bags. The data collection method in this study uses a survey method. The data collection technique uses a questionnaire or online survey technique via google form with a data collection tool in the form of a questionnaire. In this study using a sample of 100 people with a sampling method using porpusive sampling. The type of research used in this study is causal associative. Processing of data in this study using SPSS by conducting various tests such as validity test, reliability test, classical assumption test, multiple linear analysis test, t test, f test, and coefficient of determination test. The results of this study indicate that Islamic Marketing (X1) has a positive and insignificant effect of 15.3% on Purchase Intention (Y) and Islamic Branding (X2) has a positive and significant effect of 89.9% on Purchase Intention (Y). Based on the results of this study, it is recommended that Lipton companies continue to improve company strategies using Islamic Marketing and Islamic Branding so as to increase Purchase Intention in Muslim consumers in Indonesia.
Copyright (c) 2025 Afiyat Isna Haqiqi https://creativecommons.org/licenses/by/4.0
Pengaruh Kemudahan dan Manfaat Terhadap Keputusan Penggunaan QRIS Oleh UMKM di Kota Sumbawa
This study aims to test and analyze the influence of convenience and benefits on the decision to use QRIS by MSMEs in Sumbawa City. The sample in this study was 100 samples. The sampling technique in this study used a nonprobability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression analysis. All research data was processed using SPSS Statistics 26. The results of statistical data testing and analysis showed that the indicators in the study were declared valid where in the classical assumption test the data was normally distributed and there was no multicollinearity. The results of this study also show that the two independent variables, namely Convenience and Benefits, have a positive and significant influence on the dependent variable, namely the Decision to Use.
Copyright (c) 2025 Gina Mailinda Saputri, Handry Sudiartha Athar https://creativecommons.org/licenses/by/4.0
Pengaruh Social Media Marketing Tiktok dan Content Creator Terhadap Keputusan Pembelian Produk Skintific di Kota Mataram
This study aims to investigate the influence of TikTok social media marketing and content creators on purchasing decisions for Skintific products in Mataram City. This associative research uses a quantitative approach with a sample size of 100 respondents. Data analysis was performed using SPSS software. The results show that TikTok social media marketing and content creators have a positive and significant impact on purchasing decisions for Skintific products in Mataram City. Based on these findings, it can be concluded that TikTok social media marketing and content creators play a crucial role in increasing purchasing decisions for Skintific products in Mataram City. The researcher suggests that the company should increase social media marketing activities and select suitable content creators to continuously enhance purchasing decisions among consumers for Skintific products.
Copyright (c) 2025 Ni Nyoman Gita Santi Ananda, Didy Ika Supryadi https://creativecommons.org/licenses/by/4.0
Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Impulsive Buying Pada E-Commerce Shopee di Kota Mataram
This research aims to determine the effect of hedonic motive and shopping lifestyle on impulsive buying on Shopee e-commerce in Mataram City. The sample of this study was Shopee e-commerce users in Mataram City who made impulsive purchases. The data analysis method used was multiple linear regression. The results showed that hedonic motive and shopping lifestyle significantly influenced impulsive buying on Shopee e-commerce in Mataram City. This study contributes to the understanding of consumer behavior in the context of e-commerce and can be used as a reference for business actors to develop effective marketing strategies.
Copyright (c) 2025 I Gusti Ayu Anindita Hendryadewi, Handry Sudiartha Athar https://creativecommons.org/licenses/by/4.0
Pengaruh Promosi Digital dan Customer Experience Terhadap Keputusan Pembelian Pada Toko Baju Kafa Kids & Baby Shop Lombok Timur
This study aims to determine whether digital promotion and customer experience affect purchasing decisions at the Kafa Kids & Baby Shop in East Lombok. The research method used is quantitative with an associative approach. The researcher collected data by distributing questionnaires to 100 respondents, with the aim of understanding the relationship between the variables studied. The data obtained were then analyzed using SPSS (Statistical Package for the Social Sciences) software. The analysis results show that digital promotion has a positive and significant effect on purchasing decisions, with a calculated t value of 3.118, which is greater than the table t value of 1.984. Customer experience also has a positive and significant effect on purchasing decisions, with a calculated t value of 8.145, greater than the table t value of 1.984. Thus, it can be concluded that both digital promotion and customer experience positively and significantly influence consumer purchasing decisions at Kafa Kids & Baby Shop in East Lombok.
Copyright (c) 2025 Helsani, Weni Retnowati https://creativecommons.org/licenses/by/4.0
Pengaruh Profitabilitas, Struktur Modal, dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Variabel Moderasi Pada Perusahaan Sektor Goods Consumer Non-Cyclical Periode 2019-2023
This research aims to analyze the effect of profitability, capital structure and company size on company value with dividend policy as a moderating variable. This research is a causal associative research with a quantitative approach. In this research, sample selection was carried out using a purposive sampling method which focused on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2019-2023 research period. By considering the established criteria, the sample was obtained from 25 companies from 125 companies so that the research data analyzed amounted to 125 observations. In this research, the panel data regression model is applied using the Fixed Effect Model (FEM) approach, while testing the moderating variables is carried out using Moderated Regression Analysis (MRA). The model data analysis utilizes the Eviews version 12 program. The research show that profitability has a significant positive effect on company value. Capital structure has insignificant but unidirectional (positive) effect on company value. Company size has insignificant and unidirectional (negative) effect on company value. Dividend policy is able to moderate by strengthening the effect of profitability on company value. Dividend policy is able to moderate by weakening the effect of capital structure on company value. Dividend policy is unable to moderate the effect of company size on company value.
Copyright (c) 2025 Syfa Hayatina, Laila Wardani https://creativecommons.org/licenses/by/4.0
Pengaruh Visual Merchandising, Store Atmosphere dan Hedonic Shopping Motivation Terhadap Impuls Buying Pada Toko Maya Collection Beleke Lombok Barat
This study aims to examine the influence of Visual Merchandising, Store Atmosphere, and Hedonic Shopping Motivation on Impulse Buying at Maya Collection store. This research adopts a quantitative approach using a non-probability sampling method and involves 100 respondents as the sample. The data analysis technique employed is regression analysis to measure the relationship between variables. The results indicate that Visual Merchandising and Store Atmosphere do not have a significant effect on Impulse Buying, with significance values of 0.487 and 0.580, respectively. Meanwhile, Hedonic Shopping Motivation has a significant effect on Impulse Buying, with a significance value of 0.039. These findings suggest that hedonic shopping motivation plays an important role in driving consumers' impulse buying behavior, while store display and atmosphere do not have a significant impact.
Copyright (c) 2025 Farid Wajdi, Muh. Mujahid Dakwah https://creativecommons.org/licenses/by/4.0
Pengaruh Modal kerja dan Tenaga Kerja Terhadap Penjualan Usaha Jajan Tradisional (Studi Kasus Pada Usaha Rumahan di Desa Kelayu Kecamatan Selong Kabupaten Lombok Timur)
The purpose of this study was to determine the Effect of Working Capital and Labor on Sales of Traditional Snack Businesses (Case Study on Home Businesses in Kelayu Village, Selong District, East Lombok Regency). The type of research used was a quantitative approach with primary data. The population was 32 traders, with details of 5 semprong snacks, 2 elephant ear snacks, 4 keciput snacks, 3 bangkit snacks, 3 tujeq snacks, 3 tempani snacks, 5 tempeyek snacks, 4 shallot snacks, 1 temberodok snack and 2 sticky rice tepe traders. The data collection techniques used were observation and questionnaires in the form of questionnaires containing questions about Working Capital, Labor and Sales. The analysis tool used was multiple linear analysis using the SPSS version 25 program, which was continued with the godness of fit test (t-test). The results of this study indicate that working capital has a significant effect on sales of traditional snack businesses. Labor has a significant effect on sales of traditional snack businesses. Research findings indicate that working capital is the most important part in running a business, the capital owned will greatly affect sales and business development.
Copyright (c) 2025 Falan Yuhlifallohu Ahda, Alamsyah https://creativecommons.org/licenses/by/4.0
Pengaruh Kebijakan Larangan Plastik dan Iklan Ramah Lingkungan Terhadap Perubahan Perilaku Konsumen di Kota Mataram
This research is motivated by the increasing global concern about environmental pollution issue due to the use of single-use plastics. Mataram City, which has implemented a plastic ban policy, is the object of study. The main objective of this research is to analyze the extent to which the plastic ban policy and environmental-friendly advertising influence consumer behavior change in Mataram City. This study uses a quantitative approach with a survey method of 100 respondents selected purposively. The main instrument is a questionnaire, and the data is analyzed using multiple linier regression. The results show that the plastic ban policy has a significant influence on consumer behavior change, marked by an increase in the use of environmentally friendly shopping bags and awareness of environmental issues. Environmental-friendly advertising also contributes to shaping more positive consumer perceptions and attitudes towards sustainable behavior. This research provides an important contribution to the government and businesses in designing more effective communication strategies and public policies.
Copyright (c) 2025 Ni Ketut Manik Wirdisari, Didy Ika Supryadi https://creativecommons.org/licenses/by/4.0
Pengaruh Literasi Keuangan Digital, Keamanan, Persepsi Kemudahan Penggunaan dan Reward Terhadap Niat Menggunakan Dompet Digital
This study aims to analyze the effect of digital financial literacy, security, perceived ease of use, and rewards on the intention to use digital wallets in Mataram University students. This research uses a quantitative approach with a causal associative method. A sample of 100 respondents was obtained through purposive sampling technique. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. The results of the analysis show that security and reward have a positive effect on the intention to use a digital wallet, while digital financial literacy and perceived ease of use do not have a significant effect on the intention to use a digital wallet. These findings indicate that students consider more aspects of system security and direct benefits offered, compared to aspects of literacy or technical perceptions in deciding to use digital wallets. The practical implications of this study indicate the importance for digital wallet service providers to continue to strengthen the security system and develop reward programs that suit the preferences and needs of the younger generation.
Copyright (c) 2025 Arif Rahman, G.A. Sri Oktaryani https://creativecommons.org/licenses/by/4.0
Pengaruh E-WoM dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Destinasi Wisata Benang Kelambu di Lombok Tengah
This study investigates how online reviews (E-WoM) and tourist attraction appeal influence an individual's decision to visit the Benang Kelambu destination in Central Lombok. We used questionnaires to collect data from 100 previously visited tourists, specifically selected to ensure their relevance to the research. Using multiple linear regression analysis, we found that both factors, E-WoM, and tourist attraction appeal, contribute positively and significantly to tourists' desire to visit. This means that when tourists see positive online reviews or recommendations, and feel the destination offers natural beauty, adequate facilities, and easy access, they are highly likely to decide to visit. In short, tourists come to Benang Kelambu because of the positive information they read online, combined with their direct experience of the natural beauty, sufficient facilities, and ease of reaching the location. These findings are beneficial for Benang Kelambu's management in developing more effective promotional strategies and enhancing the tourist appeal to increase visitor numbers continuously.
Copyright (c) 2025 Nuraswati, Didy Ika Supryadi https://creativecommons.org/licenses/by/4.0
Pengaruh Social Media Marketing, Word of Mouth (WoM) dan Brand Image Terhadap Keputusan Pembelian Smartphone Infinix di Kota Mataram
This study aims to determine the influence of Social Media Marketing, Word of Mouth and Brand Image on the purchase decision of Infinix smartphones in Mataram City. The population of this study is all consumers who use smartphones in Mataram City. Data collection in this study used a survey method. The data collection technique uses a questionnaire or online survey technique via Google Form with a questionnaire data collection tool. This study used a sample of 105 people with a purposive sampling method. The type of research used in this study is associative. Data processing in this study uses SPSS by conducting various tests such as Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, t-test, f-test, determination coefficient test. The results of this study indicate that Social Media Marketing has an influence but is not significant on the decision to purchase an Infinix smartphone in the city of Mataram, Word of Mouth has an influence and is significant on the decision to purchase an Infinix smartphone in the city of Mataram, Brand Image has an influence and is significant on the decision to purchase an Infinix smartphone in the City of Mataram.
Copyright (c) 2025 Muhamad Paris, M. Ilhamuddin https://creativecommons.org/licenses/by/4.0
Pengaruh Produk, Pelayanan, dan Religiusitas Terhadap Keputusan Nasabah Menggunakan Jasa Bank Syariah Indonesia
This study aims to determine the effect of Product, Service, and Religiosity variables on Customer Decisions to Use Indonesian Islamic Banking Services. In this study, 100 respondents located in Mataram City were used as samples. Based on the results of data analysis, it can be concluded that the Product and Service variables have a positive and significant effect, while the Religiosity variable does not have a positive and significant effect on Customer Decisions to Use Islamic Banking Services Indonesia. The Product variable has a positive and significant effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being rejected and H1 being accepted. The Service variable has an effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being rejected and H2 being accepted. The Religiosity variable does not have a significant effect on Customer Decisions to Use Islamic Banking Services Indonesia, as evidenced by H0 being accepted and H3 being rejected.
Copyright (c) 2025 Naufal Farras Kamil, Handry Sudiartha Athar https://creativecommons.org/licenses/by/4.0
Pengaruh Brand Credibility dan Brand Prestige Terhadap Purchase Intention Pada Produk Handphone Oppo di Kota Mataram
This research aims to determine the effect of brand credibility and brand prestige on consumers' purchase intention for Oppo mobile phone products in Mataram City. In an era of increasingly tight market competition, trust and brand image become important elements in shaping consumer buying interest. This research uses a quantitative method with a causal associative approach. A sample of 100 respondents was selected using purposive sampling technique, specifically individuals who are familiar with Oppo products and are over 18 years old. Data collection was carried out through questionnaires using a Likert scale, and data analysis involved validity tests, reliability tests, classical assumption tests, multiple linear regression, as well as F tests and t tests. The research results show that brand credibility and brand prestige have a positive and significant effect on purchase intention both simultaneously and partially. The adjusted R² value of 0.468 indicates that the two independent variables can explain 46.8% of the variation in purchase intention. This finding implies that strategies to enhance brand credibility and prestige are important in driving consumer purchase decisions for Oppo smartphone products in the local market.
Copyright (c) 2025 Alayda Salsabila, M. Ilhamuddin https://creativecommons.org/licenses/by/4.0
Pengaruh Persepsi Harga, Lokasi dan Fasilitas Terhadap Keputusan Pembelian Pada Perumahan Unram Residence PT. Varindo Lombok Inti
The purpose of this study is to determine the effect of price perception, location, and facilities on consumers' decisions to purchase houses at Unram Residence. This study is based on fierce competition in the property market and high demand for housing in Mataram City, especially around Mataram University. This study employs a quantitative and associative approach. After collecting data through a questionnaire administered to 60 individuals who purchased homes at Unram Residence, multiple linear regression was conducted using Microsoft Office Excel and Statistical Product and Service Solution (SPSS) software. The results indicate that price perception, location, and facilities partially influence consumers' purchasing decisions at Unram Residence. Recommendations for PT. Varindo Lombok Inti include optimizing pricing, location, and facility strategies through dynamic and sustainable approaches. Future researchers are advised to expand the study by exploring psychological factors, brand perception, and the influence of social media for a more comprehensive understanding of purchasing decisions.
Copyright (c) 2025 Deny zulfan Husaini, Rusminah HS https://creativecommons.org/licenses/by/4.0
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Ulang Air Minum Dalam Kemasan (AMDK) Merek Club di Kota Mataram
This study aims to determine the influence of Product Quality and Price on the Interest in Repurchasing Bottled Drinking Water (AMDK) Club Brands. The type of research used is causal associative research with a quantitative approach. The population in this study is the people of Mataram City with a sample of 100 respondents. The data collection techniques used are survey and questionnaire approaches in the form of questionnaires containing statements about interest in repurchases, product quality and price. Data processing in this study uses SPSS 23, where research instrument tests, classical assumption tests, multiple linear regression tests, and hypothesis tests are carried out. Based on the results of the data analysis, it shows that: (1) Product quality has a positive effect on the interest in repurchasing Club brand AMD. (2) The price has a negative effect on the interest in repurchasing Club brand bottled water.
Copyright (c) 2025 Afriza Ade Ningsih, Hilmiati https://creativecommons.org/licenses/by/4.0
Pengaruh Kualitas Produk, dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada UD. TAUPIK di Mataram
This study aims to determine the effect of product quality and the effect of service quality on repurchase interest at UD. TAUPIK in Mataram. This type of research is quantitative associative with data collection methods, namely survey samples using questionnaires via google form as a research instrument with a total sample of 100 respondents. The analysis method uses multiple linear regression analysis using the Statistical Package For The Social Sciences (SPSS) tool. The results of the study indicate that, variable (1) Product Quality has a positive and significant effect on Repurchase Interest at UD. TAUPIK with a t value for the product quality variable of 6.005> 1.98472. (2) Service Quality has a positive and significant effect on Repurchase Interest at UD. TAUPIK with a t value for the Service Quality variable of 5.809> 1.98472. The instrument test results state that the data in this study are proven to be valid and reliable and the classical assumption test states that the data is normally distributed and not multicollinearity.
Copyright (c) 2025 Nazla Rizka Hidayah, Rusminah https://creativecommons.org/licenses/by/4.0
Pengaruh Rasio Profitabilitas, Likuiditas, Leverage dan Aktivitas Terhadap Nilai Perusahaan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi Pada Perusahaan Pertambangan di BEI Periode 2020-2023
This study aims to test and analyze the moderating effect of company size on the influence of Return On Equity (ROE), Current Ratio (CR), Debt to Equity Ratio (DER), and Total Asset TurnOver (TATO) on company value in mining companies listed on the Indonesia Stock Exchange for the period 2020-2023. This type of research is causal associative research (cause and effect) with a data collection method, namely a survey sample. Sampling in this study used a purposive sampling technique with certain criteria so that a sample of 30 companies was obtained with a research period from 2020-2023. The data analysis method used to solve the problems in this study is panel data regression analysis with the help of the Eviews 12 program. The results of this study indicate that Return On Equity (ROE) has a positive and significant effect on company value, Current Ratio (CR) has a positive and insignificant effect on company value, Debt to Equity Ratio (DER) has a positive and insignificant effect on company value, Total Asset Turn Over (TATO) has a positive and significant effect on company value, Total Asset (TA) is able to moderate the effect of Return On Equity (ROE) on company value, Total Asset (TA) is unable to moderate the effect of Current Ratio (CR) on company value, Total Asset (TA) is able to moderate the effect of Debt to Equity Ratio (DER) on company value, Total Asset (TA) is unable to moderate the effect of Total Asset TurnOver (TATO) on company value.
Copyright (c) 2025 Jihan Latifi Putri, Laila Wardani https://creativecommons.org/licenses/by/4.0
Pengaruh Word of Mouth, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Bangunan Sidik Putra Selong Lombok Timur
This study aims to determine the effect of word of mouth, price and service quality on purchasing decisions at the Sidik Putra Selong Building Shop, East Lombok. The type of research used is associative research. The sample in this study amounted to 100 samples. The data collection method uses a survey method. The sample collection technique in this study used non probability sampling technique with purposive sampling method. Data analysis in this study used multiple linear regression analysis to prove the research hypothesis. All research data were obtained using SPSS Statitic 26. It is obtained: (1) Word of Mouth has a positive and significant effect on purchasing decisions, (2) Price has a positive and significant effect on purchasing decisions, (3) Service quality has a positive and significant effect on purchasing decisions. So it is concluded that the more positive the word of mouth, the higher the purchasing decision will be, otherwise if the word of mouth is negative, the lower the purchasing decision will be. The more appropriate the price, the higher the purchasing decision will be, otherwise if the price is not appropriate, the lower the purchasing decision will be. The more appropriate the service quality, the higher the purchasing decision will be, otherwise if the service quality is not appropriate, the lower the purchasing decision will be.
Copyright (c) 2025 Dian Rahmawati, Weni Retnowati, Harmi Widiana https://creativecommons.org/licenses/by/4.0
Pengaruh Beban Kerja, Lingkungan Kerja dan Kompensasi Finasial Terhadap Kepuasan Kerja Pegawai Perum Bulog Cabang Sikur Lombok Timur
This research aims to determine the effect of workload, work environment, and financial compensation on job satisfaction of employees at Perum Bulog Branch in Sikur East Lombok. The background of this study arises from the fluctuations in the achievement of distribution targets for commodities, which are suspected to be caused by low job satisfaction among employees, influenced by excessive workload, an unfavorable work environment, and inadequate compensation. This research uses a quantitative approach with a causal associative research type. The research sample consists of 64 permanent employees and uses census technique. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression. The research results show that workload has a significant negative effect on job satisfaction, while the work environment and compensation have a significant positive effect. This indicates that job satisfaction can be improved by better distributing tasks proportionally, creating a comfortable work environment, and providing appropriate and fair compensation. The implication of this study is the need for the management of Perum Bulog Branch Sikur to review its employment policies in order to increase productivity and achieve the company's targets.
Copyright (c) 2025 Baiq Livia Monika, Mukmin Suryatni https://creativecommons.org/licenses/by/4.0
Pengaruh Label dan Influencer Endorsement Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Le Minerale Pada Generasi Z di Kota Mataram
This study aims to examine the influence of product labels and influencer endorsements on the purchase decisions of bottled drinking water (AMDK) brand Le Minerale among Generation Z in Mataram City. The research method used is a quantitative approach with an associative research type. The sample size involved 100 respondents, determined thru a non-probability sampling method using the purposive sampling technique. Data analysis was performed using multiple linear regression to test the hypothesis, with the assistance of SPSS version 25 software. The research results indicate that the product label variable has a positive and significant effect on purchasing decisions with a calculated t-value of 6.711 > t-table 1.984 and a significance of 0.000 < 0.05. Similarly, the influencer endorsement variable has a positive and significant effect on purchasing decisions with a calculated t-value of 2.362 > t-table 1.984 and a significance of 0.020 < 0.05. Therefore, it can be concluded that both product labels and influencer endorsements have a real contribution to influencing the purchase decisions of Le Minerale brand AMDK among Generation Z in Mataram City.
Copyright (c) 2025 Dini Sari Rahmawati, Weni Retnowati https://creativecommons.org/licenses/by/4.0
Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Produk dari CV. Tri Utami Jaya di Kota Mataram
This study aims to find out and explain the influence of price and brand image on product purchase decisions from CV. Tri Utami Jaya in Mataram City. This type of research uses associative quantitative and data collection methods using a survey sample with a sample of 100 respondents. The analysis method in this study uses multiple linear regression analysis using the Stastical Package For The Social Sciences (SPSS) tool. The results of the study showed that price had a positive and significant effect on purchase decisions with a calculated t-value of 3,459>1,984. And Brand Image has a positive and significant effect on product purchase decisions from CV. Tri Utami Jaya in Mataram City with a calculated t value of 6,878>1,984. The results of this research can be used as a basis for improving purchasing decisions by developing the benefits of price and brand image.
Copyright (c) 2025 Nur Ayunda, Weni Retnowati https://creativecommons.org/licenses/by/4.0
Efektifitas Lembaga Amil Zakat (LAZ) DASI NTB Dalam Mempertahankan dan Meningkatkan Jumlah Muzakki di Kota Mataram
The purpose of the study was to determine the effectiveness of the strategy of the Amil Zakat Institution (LAZ) DASI NTB in maintaining and increasing the number of Muzakki in Mataram City. This research uses a qualitative approach with descriptive methods. The data collection techniques used are observation, interview and documentation. Determination of informants in this study using purposive and snowball. The data validity method used is the triangulation method. Data analysis methods use data collection, data reduction, data presentation, and drawing conclusions. The indicators of effectiveness measurement are program understanding, on target, on time, achieving goals, and real changes. The results of the five indicators in terms of increasing and maintaining the number of Muzakki, direct strategies through socialization are very effective because they achieve all five indicators, direct strategies through funding are effective but not as effective as socialization and indirect strategies through social media and websites are less effective because there are several indicators that are not achieved.
Copyright (c) 2025 Baiq Wita Pradika, Akhmad Jufri, Moh. Huzaini https://creativecommons.org/licenses/by/4.0
Analisis Pengaruh Keputusan Investasi, Profitablitas dan Likuiditas Terhadap Nilai Perusahaan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi Pada Perusahaan Sektor Property dan Real Estate Yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023
This quantitative study explores the determinants of firm value in property and real estate entities listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Using a panel data regression model, the study examines the impact of investment decisions (proxied by FAR), profitability (proxied by ROA), and liquidity (proxied by CR) on firm value (proxied by PBV), while also testing the moderating effect of firm size (proxied by FZ). The results of the empirical analysis indicate that investment decisions have a positive and statistically significant effect on firm value. On the other hand, profitability and liquidity only show a positive but insignificant correlation. The company size variable failed to moderate the interaction between the independent and dependent variables, thus its role is limited as a potential moderator. The implications of this finding are relevant for stakeholders in formulating investment policies and corporate strategies aimed at enhancing value.
Copyright (c) 2025 Laila Isnaini Hikmawati, Siti Aisyah Hidayati https://creativecommons.org/licenses/by/4.0
Pengaruh Fiscal Stress, Pendapatan Asli Daerah dan Dana Perimbangan Terhadap Kemandirian Keuangan Daerah Kabupaten/Kota di Provinsi NTB Tahun 2018-2022
This research aims to determine the influence of fiscal stress, local original income, and balancing funds on the financial independence of districts/cities in NTB Province in 2018-2022. This research will also analyze which variables have a dominant influence on regional financial independence. The research method used is a quantitative method, associative causality research type, using panel data regression analysis tools with the fixed effect model method and using Eviews 12 software. The results of this research show that the Fiscal Stress variable does not have a partially significant effect on the District/City Regional Financial Independence variable in NTB Province, while the Regional Original Income variable is able to provide a significant positive influence and the Balancing Fund variable is able to provide a partially significant negative influence on the Regency/City Regional Financial Independence variable in NTB Province. Meanwhile, the variables Fiscal Stress, Regional Original Income, and Balancing Funds can simultaneously have a significant influence on the Regional Financial Independence variable. Then the Original Regional Income variable is the dominant factor influencing the level of Regency/City Regional Financial Independence in NTB Province.
Copyright (c) 2025 Hastina Zahro, Hailuddin, Irwan Suriadi https://creativecommons.org/licenses/by/4.0
The Reality and Challenges of Gender Issues in the Tourism Industry
Tourism industry is still marred with “glass ceiling” phenomenon even though women contribute a significant portion of the overall industry. Women remain underrepresented in top culinary roles and continue to encounter challenges including wage inequality, restricted career advancement, workplace harassment, and deeply rooted patriarchal practices within the professional kitchen. Historically a woman’s place was considered to be in the kitchen. The feminist movement in 1970s opened up opportunities for women to join the work force. However, after decades, women still have difficulty entering the professional kitchen where men continue to dominate. This paper conducts an empirical research on the gender of Head Chefs or Executive Chefs of several five and four-star hotels in Lombok, Indonesia, and discusses challenges on gender issues within the professional kitchen. This paper examines the managerial and social barriers based on gender bias/inequality in professional kitchens; it looks at how female chefs socially manoeuvre within the kitchen culture; and attempts to compile solutions.
Copyright (c) 2025 Imanuella R. Andilolo, Ikma Citra Ranteallo, Harmi Widiana https://creativecommons.org/licenses/by/4.0