AYUNDA, Nur; RETNOWATI, Weni. Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Produk dari CV. Tri Utami Jaya di Kota Mataram. ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship), [S. l.], v. 6, n. 2, p. 313–318, 2025. DOI: 10.29303/alexandria.v6i2.1141. Disponível em: https://jurnalpasca.unram.ac.id/index.php/alexandria/article/view/1141. Acesso em: 30 nov. 2025.