Afiyat Isna Haqiqi 2025. Pengaruh Islamic Marketing dan Islamic Branding Terhadap Purchase Intention Teh Celup Merek Lipton di Indonesia. ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship). 6, 2 (Sep. 2025), 178–185. DOI:https://doi.org/10.29303/alexandria.v6i2.975.