Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram

Authors

Aprilia Ayu Sasmita , Handry Sudiartha Athar

DOI:

10.29303/alexandria.v5i2.666

Published:

2024-09-30

Issue:

Vol. 5 No. 2 (2024): September

Keywords:

Product Quality, Price Perception, Repurchase Intention, Smartphone

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How to Cite

Sasmita, A. A., & Athar, H. S. (2024). Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram. ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship), 5(2), 222–227. https://doi.org/10.29303/alexandria.v5i2.666

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Abstract

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.

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Author Biographies

Aprilia Ayu Sasmita, Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mataram, Indonesia.

Handry Sudiartha Athar, Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mataram, Indonesia.

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