Improvement of Vocational Skills of SMK Muhammadiyah Rappang Students Through an Entrepreneurship-Based Training Program in Pancarijang District, Sidenreng Rappang Regency

Authors

Sam Hermansyah , Syamsu T , Syamsunir , Khaeruninisa Winda Pratiwi , Nurhikmah Hamka , Rusdi Ramli

DOI:

10.29303/ujcs.v6i2.987

Published:

2025-06-18

Issue:

Vol. 6 No. 2 (2025): June

Keywords:

Entrepreneurship, Entrepreneurial Training, Product Innovation, Digital Marketing, Merdeka Belajar, MBKM

Articles

Downloads

How to Cite

Sam Hermansyah, Syamsu T, Syamsunir, Winda Pratiwi, K., Hamka, N., & Ramli, R. (2025). Improvement of Vocational Skills of SMK Muhammadiyah Rappang Students Through an Entrepreneurship-Based Training Program in Pancarijang District, Sidenreng Rappang Regency . Unram Journal of Community Service, 6(2), 326–333. https://doi.org/10.29303/ujcs.v6i2.987

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Abstract

This study aims to improve students' entrepreneurial skills at SMK Muhammadiyah Rappang through an entrepreneurship-based training program in Pancarijang District, Sidenreng Rappang Regency. Amid the challenges of globalization and technological advancements, SMK Muhammadiyah Rappang faces mismatched competencies between what is taught and the job market's needs. Many students come from economically disadvantaged backgrounds and have limited access to relevant entrepreneurial training. This training program is designed to address challenges in production and marketing by providing the necessary skills to create quality products and market them using digital technology. The methods used in this research include initial needs assessment, product innovation training, and digital marketing and branding training. The program also provides guidance on implementing the marketing and production strategies taught. The results of this training show improved students' skills in product innovation, more efficient production management, and the ability to market products online through social media and e-commerce platforms. The discussion highlights that, although challenges in production and marketing still exist, the use of appropriate technology and an understanding of digital marketing can enhance the competitiveness of local products. This program provides students with entrepreneurial skills and empowers the local community to become independent and innovative entrepreneurs. The success of this program is expected to create new job opportunities and strengthen the local economy in Sidenreng Rappang Regency.

References

Abdurrahman, S. (2021). Pelatihan Kewirausahaan Berbasis Teknologi untuk Pengusaha Muda. Jurnal Pengembangan Pendidikan, 5(3), 112–123. https://doi.org/10.6789/jpd.v5i3.899

Aditama, S., & Rahman, M. (2020). Digitalisasi dalam Pemasaran Produk Lokal. Jurnal Teknologi Dan Inovasi, 2(1), 88–97. https://doi.org/10.3456/jti.v2i1.776

Alamsyah, M. (2020). Pembelajaran Berbasis Teknologi untuk Kewirausahaan. Jurnal Pendidikan Ekonomi, 4(2), 100–110. https://doi.org/10.2345/jpe.v4i2.410

Alfarizi, D. (2022). Pengembangan Produk Inovatif di Era Digital. Jurnal Teknologi Dan Kreativitas, 7(2), 100–110. https://doi.org/10.5678/jtk.v7i2.987

Darsih, N. (2020). Pengembangan Kewirausahaan Siswa SMK Melalui Pelatihan Berbasis Digital. Jurnal Pendidikan Dan Kewirausahaan, 4(2), 101–112. https://doi.org/10.1234/jpk.v4i2.567

Fitriani, A., & Suryadi, I. (2021). Pengaruh Branding Terhadap Keberhasilan Pemasaran Produk. Jurnal Pemasaran Dan Bisnis, 4(2), 200–210. https://doi.org/10.1234/jpb.v4i2.540

Gunawan, A., & Lestari, S. (2019). Strategi Pemasaran Produk Kreatif di Era Digital. Penerbit Akademika.

Kurniawan, A. (2020). Menumbuhkan Jiwa Kewirausahaan di Kalangan Siswa SMK. Jurnal Pendidikan Vokasi, 10(2), 145–158. https://doi.org/10.1234/jpv.v10i2.777

Kusuma, H. (2021). Penerapan Manajemen Usaha untuk Meningkatkan Daya Saing Produk Lokal. Jurnal Manajemen Dan Bisnis, 8(3), 145–159. https://doi.org/10.5678/jmb.v8i3.890

Maulana, R., & Sari, A. (2022). Inovasi Produk dan Branding dalam Kewirausahaan. Penerbit Bina Ilmu.

Mulyani, D., & Anwar, R. (2020). Pelatihan Pemasaran Produk Kreatif untuk Masyarakat. Jurnal Pengembangan Sosial, 6(2), 87–98. https://doi.org/10.2345/jps.v6i2.432

Nuryanti, D. (2020). E-Commerce sebagai Solusi Pemasaran Produk UMKM. Jurnal Ekonomi Dan Bisnis, 6(1), 50–67. https://doi.org/10.4567/jeb.v6i1.234

Pramudito, I. (2021). Kewirausahaan Digital: Pelatihan dan Penerapan Teknologi dalam Bisnis. Jurnal Bisnis Dan Teknologi, 5(1), 120–133. https://doi.org/10.6789/jbt.v5i1.890

Prasetyo, B., & Wahyuni, R. (2021). Teknologi dalam Meningkatkan Kualitas Produk UMKM. Jurnal Ekonomi Dan Digital, 8(3), 144–156. https://doi.org/10.3456/jed.v8i3.765

Prawiro, R. (2021). Metode Pelatihan Kewirausahaan Berbasis Komunitas. Penerbit Mitra.

Santos, S. C., Neumeyer, X., & Morris, M. H. (2019). Entrepreneurship Education in a Poverty Context: An Empowerment Perspective. Journal of Small Business Management, 57(sup1), 6–32. https://doi.org/10.1111/jsbm.12485

Setiawan, R., & Gunawan, S. (2020). Pengelolaan Sumber Daya dalam Usaha Kecil Menengah. Penerbit Smart.

Shepherd, D. A., Parida, V., & Wincent, J. (2021). Entrepreneurship and Poverty Alleviation: The Importance of Health and Children’s Education for Slum Entrepreneurs. Entrepreneurship Theory and Practice, 45(2), 350–385. https://doi.org/10.1177/1042258719900774

Sutrisno, E. (2022). Analisis Situasi dan Permasalahan Ekonomi Masyarakat di Daerah Pedesaan. Jurnal Penelitian Sosial, 5(4), 200–215. https://doi.org/10.9876/jps.v5i4.321

Wibowo, T. (2019). Model Pengembangan Kewirausahaan Berbasis Pendidikan. Penerbit Widya.

Yulianti, R., & Ahmad, M. (2020). Peran Pendidikan dalam Meningkatkan Kewirausahaan Siswa. Jurnal Pendidikan Dan Pengajaran, 7(2), 80–92. https://doi.org/10.1111/jpp.v7i2.456

Zulkarnain, H. (2021). Peran Pendidikan Vokasi dalam Meningkatkan Kewirausahaan di SMK. Jurnal Pendidikan Vokasi Dan Kejuruan, 12(1), 120–135. https://doi.org/10.9876/jpvk.v12i1.900

Author Biographies

Sam Hermansyah, Universitas Muhammadiyah Sidenreng Rappang

Syamsu T, Universitas Muhammadiyah Sidenreng Rappang, Indonesia

Syamsunir, Universitas Muhammadiyah Sidenreng Rappang, Indonesia

Khaeruninisa Winda Pratiwi, Universitas Muhammadiyah Sidenreng Rappang, Indonesia

Nurhikmah Hamka, Universitas Muhammadiyah Sidenreng Rappang, Indonesia

Rusdi Ramli, Universitas Muhammadiyah Sidenreng Rappang, Indonesia

License

Copyright (c) 2025 Sam Hermansyah, Syamsu T, Syamsunir, Khaeruninisa Winda Pratiwi, Nurhikmah Hamka, Rusdi Ramli

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  • Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.

The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.