BTPN Syariah Customer Assistance Strategy in the Syariah Mobile Marketing Area of Pengasih District

Authors

Siviana Permatasari , Renny Oktafia , Fauzatul Laily Nisa

DOI:

10.29303/ujcs.v6i1.837

Published:

2025-03-31

Issue:

Vol. 6 No. 1 (2025): March

Keywords:

Mobile Marketing Syariah, Economic empowerment, ABCD method, Financial management, Digital technology

Articles

Downloads

How to Cite

Permatasari, S., Oktafia, R., & Nisa, F. L. (2025). BTPN Syariah Customer Assistance Strategy in the Syariah Mobile Marketing Area of Pengasih District. Unram Journal of Community Service, 6(1), 134–139. https://doi.org/10.29303/ujcs.v6i1.837

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Abstract

The mentoring program for BTPN Syariah customers through the Mobile Marketing Syariah approach in Pengasih District aims to enhance the economic capacity of productive underprivileged communities. This program adopts the Asset-Based Community Development (ABCD) method, focusing on identifying and leveraging community assets to promote Sharia-based economic empowerment. The results demonstrate improvements in financial management skills, including the ability to separate business and personal finances. Additionally, there is an increase in customers’ confidence, accompanied by the adoption of simple technologies such as digital financial recording applications and e-commerce platforms. In the marketing aspect, customers successfully expanded their market reach to broader levels. The program also fostered the creation of sustainable community support systems, such as profit-sharing schemes within business groups. However, challenges such as limited infrastructure and technology access remain and require collaborative solutions. Continued mentoring and capacity building for facilitators are expected to strengthen the positive impact of this program, supporting holistic and sustainable empowerment of underprivileged communities

References

Andespa, R. (2017). Faktor-Faktor Yang Mempengaruhi Minat Nasabah Dalam Menabung di Bank Syariah. Al Masraf: Jurnal Lembaga Keuangan Dan Perbankan, 2(1), 43–57.

Ariyanto, A., Andi, D., Abid, M., Oktavianti, N., Amelia, R. W., Wiguna, M., Safiih, A. R., Purwanti, Wijoyo, H., & Devi, W. S. G. R. (2019). Entrepreneurial Mindsets & Skills. In Sustainability (Switzerland) (Vol. 11, Issue 1). http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI

Citra Permatasari, N. H. (2022). As-Syirkah : Islamic Economics & Finacial Journal. As-Syirkah: Islamic Economics & Finacial Journal, 1(1), 39–56. https://doi.org/10.56672/assyirkah.v3i3.296

Daniswara, E., Oktafia, R., & Laily, F. (2024). Implementasi Platform Tepat Daya Bank BTPN Syariah dalam Mendukung Pengembangan dan Peningkatan Skill Usaha Mikro Desa. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(2), 752–769. https://doi.org/10.47467/elmal.v5i2.608

Haryati, Y., Nopidia, E., Septiani, E., & Laeli, F. (2020). Strategi Pendampingan Melalui Bauran Pemasaran Di BMT NU Sejahtera KC Harjamukti Dalam Menghadapi Masa Pandemi. Dimasejati: Jurnal Pengabdian Kepada Masyarakat, 2(2), 262. https://doi.org/10.24235/dimasejati.v2i2.7414

Israni, S. (2023). Tinjauan Pemberdayaan Perempuan Prasejahtera Produktif Pelaku Umkm Terhadap Program Fasilitator Pendamping Access To Knowladge Remote Site Pedesaan. Irtifaq: Jurnal Ilmu-Ilmu Syari’ah, 10(2), 80–87. https://ejournal.unhasy.ac.id/index.php/irtifaq/article/view/5021%0Ahttps://ejournal.unhasy.ac.id/index.php/irtifaq/article/download/5021/2212

Khoiriyah, N., & Oktafia, R. (2023). Peningkatan Kapasitas Usaha Mikro, Kecil, Dan Menengah Melalui Peran Fasilitator Pendamping Di Btpn Syariah Sukapura. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 7(4), 2899–2906.

Lince, C., Manalu, N., Marpaung, D. T., Siagian, I., Limbong, N., Tampubolon, N. C., & Hutasuhut, S. (2024). SEKOLAH MENENGAH ( Mengindentifikasi cara-cara efektif untuk mengembangkan keterampilan kewirausahaan di kalangan siswa sekolah menengah ). 2(4), 585–600.

Nirawati, L. (2024). Strategi Fasilitator Pendamping Area Jawa Dalam Upaya Peningkatan Pendampatan UMKM Nasabah Di PT BTPN Syariah Kecamatan Bangil Pasuruan. 3(2), 58–62.

Oktafia, R., & Ilham, M. (2023). Financial Management Training for Micro Business to Maintain Existence in The Digital Era. 02(02), 97–106. https://doi.org/10.55299/ijcs.v2i2.522

Author Biographies

Siviana Permatasari, Universitas Pembangunan Nasional "Veteran" JawaTimur

Renny Oktafia, Universitas Pembangunan Nasional “Veteran” Jawa Timur

Fauzatul Laily Nisa, Universitas Pembangunan Nasional "Veteran" Jawa Timur

License

Copyright (c) 2025 Siviana Permatasari, Renny Oktafia, Fauzatul Laily Nisa

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  • Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.

The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.