Efforts to Develop the Capacity of MSMEs Through Business Assistance for BTPN Syariah Customers at the Pogalan Trenggalek Sharia Mobile Market
DOI:
10.29303/ujcs.v6i1.836Published:
2025-03-31Downloads
Abstract
This service program focuses on empowering Micro, Small and Medium Enterprises (MSMEs) in the MMS Pogalan area by BTPN Syariah. The aim of the activity is to identify the implementation of mentoring programs, analyze supporting and inhibiting factors, and provide an impact on customer business development. The method implemented is carried out through direct training and socialization using interview techniques, using SWOT analysis to share the potential and challenges of MSMEs. Mentoring is carried out over four sessions, with each session lasting one month and four meetings. The results of the service show a significant impact on various aspects of the business. Economically, there is an increase in turnover with the expansion of the marketing reach. The managerial aspect has undergone a transformation with the ability of MSME players to carry out simple bookkeeping, separate personal and business finances, and make sustainable financial plans. Branding and marketing are developing with the creation of brand identities and the use of social media for promotions. The most basic psychological and social impact is increasing the self-confidence, motivation and adaptability of business actors. Even though it can overcome limited resources and traditional cultural barriers, the BTPN Syariah mentoring program proves that empowering MSMEs requires a comprehensive approach that goes beyond just financial assistance, covering managerial, psychological and socio-economic aspects.
Keywords:
MSMEs Assistance Economic empowermentReferences
Adzanis, R. E. A., & Fitriana, N. H. I. (2024). Program Pendampingan Umkm Pada Nasabah Btpn Syariah Guna Meningkatkan Kemampuan Nasabah Dalam Berwirausaha. Jurnal Pengabdian Kepada Masyarakat, 4(1), 36–40. https://jurnalfkip.samawa-university.ac.id/karya_jpm/index
Alek Maulana Pikri Padillah, Zaenal Abidin, O. B. (2023). Khidmatussifa : Journal of Islamic Studies Khidmatussifa : Journal of Islamic Studies. Khidmatussifa: Journal of Islamic Studies, 2(2), 1–17. https://jurnal.stitsifabogor.ac.id/index/index.php/khidmatussifa/article/download/122/115
Amanda, A., & Ridho, W. F. (2023). Peran Pendamping Pada Pentingnya Strategi Pemasaran UMKM Nasabah BTPN Syariah. Jurnal Pengabdian Pada Masyarakat Indonesia, 2(3), 86–92. https://doi.org/10.55542/jppmi.v2i3.694
Aprieza, R., Zandra, P., Soedarso, E. H., & Prasetya, R. (2024). Pendekatan Theory of Planned Behaviour dalam Rekayasa Perilaku Penggunaan Informasi Akuntansi Manajemen pada UMKM. 5(5), 1127–1136.
Febriola Sukma Melati, Sishadiyati, S., & Primadhana, W. P. (2024). Pelayanan Nasabah Bank BTPN Syariah untuk Mengembangkan UMKM di Mojokerto. Journal Of Human And Education (JAHE), 4(4), 225–235. https://doi.org/10.31004/jh.v4i4.1215
Ika Sari, L., & Hafi Idhoh Fitriana, N. (2024). Peran Fasilitator Pendampingan Dalam Pengembangan Usaha Mikro Kecil Menengah (UMKM) Nasabah BTPN Syariah di Kecamatan Wongsorejo Banyuwangi Jawa Timur. JIPM: Jurnal Informasi Pengabdian Masyarakat, 2(1).
Janah, U. R. N., & Tampubolon, F. R. S. (2024). Peran Usaha Mikro, Kecil, dan Menengah dalam Pertumbuhan Ekonomi: Analisis Kontribusi Sektor UMKM terhadap Pendapatan Nasional di Indonesia. PENG: Jurnal Ekonomi Dan Manajemen, 1(2), 739–746. https://teewanjournal.com/index.php/peng/article/view/931
Khoiriyah, N., & Oktafia, R. (2023). Peningkatan Kapasitas Usaha Mikro, Kecil, Dan Menengah Melalui Peran Fasilitator Pendamping Di Btpn Syariah Sukapura. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 7(4), 2899–2906.
Rahman, S. R., & Fauziah, S. (2023). Pendampingan Rutin Untuk Meningkatkan Pendapatan Umkm Nasabah Btpn Syariah Kecamatan Sawahan Surabaya. Jurnal Pengabdian Kepada Masyarakat, 3(2), 192–196. https://jurnalfkip.samawa-university.ac.id/karya_jpm/index
Yudho Anggoro, B., & Kartika Pertiwi, T. (2023). Peran Pendamping Untuk Memperluas Akses Pasar Nasabah Btpn Syariah Yang Berprofesi Sebagai Pelaku Umkm. Jurnal Pengabdian Kepada Masyarakat, 3(2), 197–201. https://jurnalfkip.samawa-university.ac.id/karya_jpm/index
License
Copyright (c) 2025 Fina Fajar Febrianti, Fauzatul Laily Nisa, Renny Oktafia
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
