Design and Management of Digital Communication Media to Build Stakeholder Trust and Reputation of the Indonesian Ikaboga Organization
DOI:
10.29303/ujcs.v5i4.765Published:
2024-12-08Issue:
Vol. 5 No. 4 (2024): December: In ProgressKeywords:
Digital Communication Media, Organizational Reputation, Ikaboga IndonesiaArticles
Downloads
How to Cite
Downloads
Metrics
Abstract
Ikatan Ahli Boga Indonesia (Ikaboga Indonesia) was established in 1987. It is the first and oldest organization for Indonesian Culinary Experts. This organization is neither commercial nor political. They are currently experiencing challenges such as the weak commitment of its members, especially in terms of setting aside time, energy, and materials. As a result, many organizational tasks are not carried out according to their duties. This organization is also weak in managing digital communication media. In the digital era, many organizations compete to build stakeholder trust and reputation through digital media. This is the background to this PKM. By paying attention to the three main principles of the SDGs, namely universal, integration, and inclusive, this PKM focuses on and aims to improve the skills (technology and management) of the administrators and members of Ikaboga Indonesia. Such as skills in organizational communication management and the design and management of digital communication media to build stakeholder trust and the reputation of Ikaboga Indonesia. This program is carried out by elaborating ten methods: learning methods, question and answer and discussion methods, demonstration methods, problem-solving methods, practice or skills training methods, design methods, discovery methods, inquiry methods, mind mapping methods, and role-sharing methods. As a result, this activity was positively influenced; 71% of participants attended because they were interested and wanted to learn. This PKM was also considered to impact 81.2% of participants' cognitive changes significantly. The causal factors did not have a 100% effect on increasing participants' cognitive abilities due to obstacles of 56.5% lost and intermittent sound due to signal.; 43.5% had a wrong signal.; 21.77% due to distance obstacles, and 17.4% due to technological barriers, hunger, and other work, so they could not focus.
References
Adi, S. (2022). The Fifth Discipline Peter Senge. BINUS School of Information Systems.
Alfiyanto, A. (2020). Manajemen Pemasaran Jasa Pendidikan Berbasis Budaya Religius. Adaara: Jurnal Manajemen Pendidikan Islam, 10(1), 53–62. https://doi.org/10.35673/ajmpi.v10i1.867
Alves, C., Cruz, A. P., & Rodrigues, F. (2022). Brand Identity Co-Creation Dilemma. Revista Brasileira de Marketing, 21(5), 1845–1902. https://doi.org/10.5585/remark.v21i5.21874
Babatunde. (2021). Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis. Marketing and Branding Research. https://doi.org/10.33844/mbr.2021.60328
Balmer, J. M. T., & Gray, E. R. (2000). Corporate identity and corporate communications: creating a competitive advantage. Industrial and Commercial Training, 32(7), 256–262. https://doi.org/10.1108/00197850010379811
Bastenegar, M. (2020). From Gastronomy Tourism to Creative and Sustainable Tourism of Gastronomy Case Study: 30 Tir Street Food in Tehran. Manzar, 11(49), 24–33. https://doi.org/10.22034/manzar.2019.199092.1993
Bertolini, A., Conte, F., Siano, A., & Marongiu, F. (2023). Digital Communication of Conscientious Brands: Case Studies. Sustainability, 15(21), 15378. https://doi.org/10.3390/su152115378
Beverland, M., Napoli, J., & Lindgreen, A. (2007). Industrial global brand leadership: A capabilities view. Industrial Marketing Management, 36(8), 1082–1093. https://doi.org/10.1016/j.indmarman.2006.08.007
Cathon, D. E. (2000). The learning organization: Adapted from The Fifth Discipline by Peter Senge. Hospital Materiel Management Quarterly, 21(3), 4–10.
Davison, R. M. (2020). The Transformative Potential of Disruptions: A Viewpoint. International Journal of Information Management, 55, 102149. https://doi.org/10.1016/j.ijinfomgt.2020.102149
Dewa, C. B., & Safitri, L. A. (2021). Pemanfaatan Media Sosial Tiktok Sebagai Media Promosi Industri Kuliner Di Yogyakarta Pada Masa Pandemi Covid-19 (Studi Kasus Akun TikTok Javafoodie). Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 12(1), 65–71. https://doi.org/10.31294/khi.v12i1.10132
Endang Hariningsih, Sarjita, S., & Cahyono, E. (2023). Monetisasi Keterampilan Tata Rias Rambut dan Hijab Melalui Media Sosial. Jurnal Pengabdian Masyarakat Formosa, 2(3), 157–164. https://doi.org/10.55927/jpmf.v2i3.4796
Febriyanti, Maryance, Imanuddin, M., Alfiyanto, A., & Hidayati, F. (2022). Peran Humas dalam Manajemen Pemasaran Jasa Pendidikan di MA Al-Mu’awanah Pamulutan Ogan Ilir. E-Qien: Jurnal Ekonomi Dan Bisnis, 10(1), 467–471. https://doi.org/https://doi.org/10.34308/eqien.v10i1.561
Febriyantoro, M. T. (2020). Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation. Cogent Business & Management, 7(1), 1787733. https://doi.org/10.1080/23311975.2020.1787733
Gioia, D. A., Schultz, M., & Corley, K. G. (2000). Organizational Identity, Image, and Adaptive Instability. The Academy of Management Review, 25(1), 63. https://doi.org/10.2307/259263
Griffin, E., Sparks, G. G., & Ledbetter, A. M. (2014). A first look at communication theory (6th ed.). A First Look at Communication Theory, 526.
Gumilar, R., Nurdianti, R. R. S., Sartika, S. H., & Srigustini, A. (2023). Sosial media dan digital marketplace sebagai strategi pemasaran BUM Desa. Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), 6(3), 598–609. https://doi.org/10.33474/jipemas.v6i3.19709
Herdiana, W. (2018). Media Promosi Produk Kreatif Dengan Media Digital. Seminar Nasional Sistem Informasi Dan Teknologi Informasi, 1(1), 570–574. http://repository.ubaya.ac.id/32598/
Jackson, B. (2021). Peter Senge and the learning organization. In Management Gurus and Management Fashions (pp. 134–168). Routledge. https://doi.org/10.4324/9780203471999-11
Kamila, V. Z., & Subastian, E. (2020). ANALISIS DAN PERANCANGAN SISTEM EVALUASI PELATIHAN TENAGA KEPENDIDIKAN. Sebatik, 24(2). https://doi.org/10.46984/sebatik.v24i2.1125
Mclaughlin, V., & Mott, C. (2009). Building Leadership Brand Equity. Chief Learning Officer.
Miller, K. (2017). Organizational Communication: Approaches and Processes. In Jurnal Sains dan Seni ITS (Vol. 6, Issue 1). http://repositorio.unan.edu.ni/2986/1/5624.pdf%0Ahttp://fiskal.kemenkeu.go.id/ejournal%0Ahttp://dx.doi.org/10.1016/j.cirp.2016.06.001%0Ahttp://dx.doi.org/10.1016/j.powtec.2016.12.055%0Ahttps://doi.org/10.1016/j.ijfatigue.2019.02.006%0Ahttps://doi.org/10.1
Mukhlisin, L., Martiana, D. S., Armandio, M. D., & Herwina, W. (2023). Penerapan Model Evaluasi Cipp (Context, Input, Process, Product) Pada Program Pelatihan Balai Latihan Kerja Komunitas (Blkk) Amanah Kota Tasikmalaya. Cermin : Jurnal Penelitian, 7(1), 11–21.
Pandjaitan, R. H., Ganiem, L. M., & Hereyah, Y. (2024). Kompetensi Komunikasi Organisasi dan Model 4C Guna Branding dan Membangun Reputasi Melalui Media Sosial. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia, 3(1), 75–90. https://doi.org/10.55606/jppmi.v3i1.1428
Patiño, A., Ramírez-Montoya, M. S., & Buenestado-Fernández, M. (2023). Active learning and education 4.0 for complex thinking training: analysis of two open-education case studies. Smart Learning Environments, 10(1), 8. https://doi.org/10.1186/s40561-023-00229-x
Pituringsih, E., Sokarina, A., & Asmony, T. (2023). IKABOGA Women Leadership Dan Komitmen Organisasi Sebagai Pemoderasi Determinan Akuntabilitas Pengelolaan Keuangan. E-Jurnal Akuntansi, 33(8). https://doi.org/10.24843/EJA.2023.v33.i08.p12
Purser, C. (2023). Brand As Leadership of Action. Transformmagazine, 1–1. transformmagazine
Rahman, F., Ihlaq Kautsar, Saikh Madiha, & Rehman-ur Syafig. (2022). Branding specific leadership and employee brand building behaviour: the mediating role of internal brand mechanics. Kasbit Business Journal, 15(3), 69–82.
Rahmatika, R., Yusuf, M., & Agung, L. (2021). The Effectiveness of YouTube as an Online Learning Media. Journal of Education Technology, 5(1), 152. https://doi.org/10.23887/jet.v5i1.33628
Sanasi, S., Manotti, J., & Ghezzi, A. (2022). Achieving Agility in High-Reputation Firms: Agile Experimentation Revisited. IEEE Transactions on Engineering Management, 69(6), 3529–3545. https://doi.org/10.1109/TEM.2021.3128865
Siregar, H. (2022). Analisis Pemanfaatan Media Sosial Sebagai Sarana Sosialisasi Pancasila. Pancasila: Jurnal Keindonesiaan, 71–82. https://doi.org/10.52738/pjk.v2i1.102
Smet, B. A. De, Gagnon, C., & Mygatt, E. (2021). Organizing for the future: Nine keys to becoming a future-ready company. McKinsey, January, 1–26.
Tamsuri, A. (2022). Literatur Review Penggunaan Metode Kirkpatrick untuk Evaluasi Pelatihan di Indonesia. Jurnal Inovasi Penelitian, 2(8), 2723–2734. https://stp-mataram.e-journal.id/JIP/article/view/1154/879
Utomo, A. P., & Tehupeiory, K. P. (2014). Evaluasi Pelatihan dengan Metode Kirkpatrick Analysis. Jurnal Telematika, 9(2), 37. https://doi.org/10.61769/telematika.v9i2.87
Wildana, S. N., Raya Telang, J., Utm, K., & Box 02 Kamal-Bangkalan, P. O. (2024). Optimalisasi Budaya Kerja di PT PAL Indonesia: Studi Literatur Review Mochammad Isa Anshori Universitas Trunojoyo Madura. Journal of Management and Creative Business (JMCBUS), 2(2), 179–194. https://doi.org/10.30640/jmcbus.v2i2.2341
Yuni Yasih, & Yuli ARafah. (2022). View of Pengaruh Brand Leadership terhadap Trust, Satisfaction and Repurchase Intention pada Brand F. Jurnal Ilmuah Pendidikan, 5(8), 2899–2998.
Zhu, J. (2020). A Case Study on Volvo in China: Using the non market strategy to analyze the underperforming of high reputation companies. 2020 Management Science Informatization and Economic Innovation Development Conference (MSIEID), 459–463. https://doi.org/10.1109/MSIEID52046.2020.00095
Author Biographies
Rosmawaty Hilderiah Pandjaitan, Magister Ilmu Komunikasi, Universitas Mercu Buana, Jakarta
Henni Gusfa, Magister Ilmu Komunikasi, Universitas Mercu Buana, Jakarta
Ririn Wulandari, Fakultas Ekonomi & Bisnis, Universitas Mercu Buana, Jakarta
License
Copyright (c) 2024 Rosmawaty Hilderiah Pandjaitan, Henni Gusfa, Ririn Wulandari
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
