Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness

Authors

Shanti Ike Wardani , Anna Widayani , M. Nur Fu’ad , Heri Priya Waspada

DOI:

10.29303/ujcs.v5i4.740

Published:

2024-12-11

Issue:

Vol. 5 No. 4 (2024): December: In Progress

Keywords:

Brand Awareness, Coconut Shell Bathok Koi, Digital Marketing, Waste Virtue

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How to Cite

Wardani, S. I., Widayani, A., Fu’ad, M. N., & Waspada, H. P. (2024). Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness. Unram Journal of Community Service, 5(4), 437–444. https://doi.org/10.29303/ujcs.v5i4.740

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Abstract

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets

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Author Biographies

Shanti Ike Wardani, Akademi Komunitas Negeri Putra Sang Fajar Blitar

Anna Widayani, Akademi Komunitas Negeri Putra Sang Fajar Blitar

M. Nur Fu’ad, Akademi Komunitas Negeri Putra Sang Fajar Blitar

Heri Priya Waspada, Akademi Komunitas Negeri Putra Sang Fajar Blitar

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Copyright (c) 2024 Shanti Ike Wardani, Anna Widayani, M. Nur Fu’ad, Heri Priya Waspada

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