Improving the Creative Economy of the Community Through Training and Processing the Local Potential of Candlenut and Utilizing Digitalization as A Marketing Medium in Emburia Village, Ende Sub-District
DOI:
10.29303/ujcs.v5i4.738Published:
2024-12-05Downloads
Abstract
Local potential is the natural, cultural, and natural resources of a region. Emburia Village, Ende Sub-District, Ende Regency is one of the villages that is the largest producer of candlenuts in Ende Regency, but this large candlenut potential has not been maximally utilized for the economic income of the community. The candlenuts produced are only sold to traders in Ende city. Therefore, this community service activity is deemed important to be carried out in Emburia village with the target participants being PKK (Family Welfare Empowerment) women. Community service activities go through several stages including the preparation stage, preparation and implementation stage until the finished product with the brand name MIKERIA (Emburia hazelnut oil). This activity is expected to provide understanding to participants in improving the creative economy through training and utilization of digital marketing in marketing products, namely hazelnut oil
Keywords:
Creative economy Digital marketing Local potential Training and processingReferences
Akhmad Waiur Rizqi, & Moh Nurudddin. (2023). Pelatihan Pembuatan Konten Kreatif Sosial Media Bagi Usaha Mikro Kecil Menengah Sidayu Gresik. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 3(3), 184–189. https://doi.org/10.55606/kreatif.v3i3.2072
Dewanti, R. A., & Nisa, L. (2023a). Penerapan konsep digital marketing menuju ekonomi kreatif bagi umkm desa ngepoh kabupaten probolinggo. Selaparang: Jurnal Pengabdian Msyarakat Berkemajuan. 7(3). https://doi.org/10.31764/jpmb.v7i3.16199
Handayani, N., N, J. K., Harun, S. H., Putri, D. Y., & Melati, V. (2023). Pemberdayaan Ekonomi Kreatif Masyarakat Berbasis Potensi Desa melalui Pembuatan Produk Olahan dan Digital Marketing di Desa Mekarjaya, Bogor. Bubungan Tinggi: Jurnal Pengabdian Masyarakat, 5(1), 274. https://doi.org/10.20527/btjpm.v5i1.7326
Hasibuan, N.S., Siregar, M., Pasaribu, S.E., & Lubis, K. (2022). Pemberdayaan Masyarakat dalam Mengelolah Kemiri Sebagai Produk Wirausaha di Silimalombu Kecamatan Onan Runggu Kabupaten Samosir. Jurnal Pusat Pengabdian Kepada Masyarakat: Sinar Sang Surya 6(2), 259–265. http://dx.doi.org/10.24127/sss.v6i2.2178
Wahyuni, D., Baderan, K., Rahim, S., Hamidun, M. S., (2024). Pelatihan Pembuatan Minyak Kemiri (Candelnut oil) Sebagai Potensi Lokal Desa Pelita Hijau Kecamatan Bone Pantai Kabupaten Bone Bolango. MOPOONUWA: Jurnal Pengabdian Kepada Masyarakat. 1(1).
Winarno, W., Kusumawati W., Sari, R. S., & Windriyani, S. M. (2023). Optimalisasi Gizi dan Ekonomi Melalui Pengolahan Produk Fermentasi Berbasis Potensi Lokal, Nata de Coco. Jurnal Pendidikan Mandala, 8(2), 542–545. http://dx.doi.org/10.58258/jupe.v8i2.5206
License
Copyright (c) 2024 Maria Endang Jamu, Lambertus Langga, Santy Permata Sari, Rafael Octavianus Byre
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
