Effective Packaging Design as an Empowerment Strategy for Household MSMEs: A Participatory Learning and Action Approach
DOI:
10.29303/ujcs.v5i2.639Published:
2024-06-25Downloads
Abstract
Empowering Household Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in local economic development and community economics. One crucial aspect in enhancing the competitiveness and capabilities of Household MSMEs is effective packaging design. Packaging design is not merely about visual aesthetics but also about functionality and interaction with consumers. The Participatory Learning and Action (PLA) method is utilized to develop effective packaging designs, involving MSME actors, consumers, and other relevant parties. This PLA approach is expected to assist Household MSMEs in facing tight market competition. This research proposes community empowerment activities through the production of Rempeyek products in one of the MSMEs in Majalengka, using the PLA method. The success evaluation of the activities is conducted through the four-level evaluation model (Kirkpatrick), covering reaction, learning, behavior, and results. The evaluation results show an improvement in participants' knowledge, understanding, and skills in packaging design. The overall scores indicate that these activities successfully achieve the Kirkpatrick evaluation goals. Recommendations to enhance the implementation of this service development include increasing the capacity of project participants, addressing deeper issues, local government support, and support for domestic industries. This research demonstrates that training and mentoring in packaging design can provide significant benefits to Household MSMEs, enhancing product quality, market value, and competitiveness in a competitive market.
Keywords:
Empowerment of UMKM Participatory Learning and Action (PLA) Packaging desigReferences
Ardiyanti, E., Kasmi, K., Septyandini, R., Casella, Y., Yasin, N., Lubis, M. R., Wakhidah, N., Pradana, T., & Hasanah, U. (2019). Processing of Farm Products (Cassava) as an Effort to Develop the Economy of the Jetis Padukuhan Community. Proceedings of Community Service Conference, 1, 181-184.
Indraswati, D. (2017). Food packaging. In Health Scientific Forum: Jakarta. Jakarta: Health Scientific Forum.
Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging Design: Successful Product Branding from Concept to Shelf (2nd ed.). Hoboken, NJ: John Wiley & Sons.
Kurniawati, D. Y., Rahmawati, F., Danayomi, S. A., Rosyada, I. N., Maharani, D. P., Azka, A. H. N., ... & Putranto, A. S. (2024). Optimizing MSMEs through Branding Education and Packaging Innovation in Bandardawung Village. SAFARI: Indonesian Journal of Community Service, 4(2), 24-30.
Marina, I. (2016). Agricultural Development And Marketing Of Tomats In Agropolitan Areas A Case of Farmers in Agropolitan Areas in Cianjur Regency. Journal of Integrated Agribusiness, 9(2).
Marina, I. (2017). Agribusiness Development Strategy of Agricultural Products through Innovation and Creativity into Superior Products at SMK Negeri 1 Pacet, Cianjur Regency. Mimbar Agribusiness: Journal of Agribusiness-Informed Scientific Society Thought, 1(1), 45-54.
Marina, I., & Lestari, D. A. (2017). The Importance of time Series Data in Production Planning.
Marina, I., Sujadi, H., Andayani, S. A., Koswara, E., Harti, A. O. R., Fitria, A. N., ... & Purwanto, M. D. (2023). Efforts to Increase Access and Marketing of Medicinal Plant Products: Supporting Economic Sustainability and Farmer Family Welfare. BERNAS: Journal of Community Service, 4(4), 3383-3389.
Muslimah, S. (2012). Halal labeling on packaged food products in the perspective of Muslim consumer protection. Yustisia, 1(2).
Rachim, H. A., & Ginting, P. A. (2019). Community Empowerment in Pota Wangka Labuan Bajo Village through Environmental Care Program (Environmental School) with Participatory Learning and Action Method. Proceedings of Research and Service Community, 6(1), 46-51. https://doi.org/10.24198/jppm.v6i1.22785
License
Copyright (c) 2024 Adi Oksifa Rahma Harti, Ida Marina, Ida Marina, Harun Sujadi, Muhammad Fahrudin, Anis Nurul Fitria
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
