Total Quality Marketing Training to Enhance Value-Added for Red Brick Business in Kesik Village, East Lombok

Authors

Iwan Kusmayadi , Djoko Suprayetno , Laila Wardani , Muhammad Ahyar

DOI:

10.29303/ujcs.v5i2.637

Published:

2024-06-12

Issue:

Vol. 5 No. 2 (2024): June

Keywords:

Red brick craft business, Total Quality Management, Total Quality Marketing, Creative industry

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How to Cite

Kusmayadi, I., Suprayetno, D. ., Wardani, L. ., & Ahyar, M. . (2024). Total Quality Marketing Training to Enhance Value-Added for Red Brick Business in Kesik Village, East Lombok. Unram Journal of Community Service, 5(2), 92–97. https://doi.org/10.29303/ujcs.v5i2.637

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Abstract

The target audience for this activity is the owners of red brick craft businesses in Kesik Village, Masbagik District, East Lombok. This activity will equip business operators with concrete and applicable strategies and models related to innovative business governance and suitable for the creative industry. The PPM team will pay special attention to marketing aspects based on Total Quality Management (TQM). Integrating TQM into marketing functions, Total Quality Marketing is crucial for a company, including small industries, to develop the structure and value-added of the business. Total Quality Marketing will ensure companies to focus on the market, thereby continuously improving business processes to respond to rapid changes from the market and customers

References

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Author Biographies

Iwan Kusmayadi, Universitas Mataram

Djoko Suprayetno, University of Mataram

Laila Wardani, University of Mataram

Muhammad Ahyar, University of Mataram

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