Efforts to Improve Product Quality and Marketing of Palm Sugar Through Branding and E-Catalog in Karang Bayan Village, Lingsar District, West Lombok Regency
DOI:
10.29303/ujcs.v5i2.465Published:
2024-06-07Downloads
Abstract
The purpose of implementing this activity is to help improve the quality of palm sugar production in Karang Bayan Village and to be able to expand market share, both local and modern markets by marketing through social media. This study used a descriptive method, namely UNRAM KKN students in Karang Bayan Village, Lingsar District, West Lombok Regency for the 2023 period conducted a survey directly to the location of palm sugar production. Based on the results of the discussion, it can be concluded that the production process of solid palm sugar includes the preparation of tools and materials, the processing process which includes tapping, boiling, filtering, printing, as well as packaging and branding. Marketing is done through branding and e-catalogs. Branding is an effort to build and enhance the identity of a brand/brand with a very broad scope, while branding efforts include making a business name, logo and business location. While the E-catalog is data on various products that are designed with an editing application. E-catalog creation efforts include a list of business products as well as product information such as prices, product photos, cellphone numbers and addresses. The benefits of e-catalog itself are that it is easier to access by various parties, information on goods and services is more transparent and more effective in improving the performance of goods procurement
Keywords:
Palm Sugar Branding Marketing E-CatalogReferences
Gobel, Z., Imran, S., & Boekoesoe, Y. (2023). Analisis Pendapatan Dan Nilai Tambah Gula Aren Padausaha Industri Rumah Tangga Di Kecamatan Atinggola Kabupaten Gorontalo Utara. AGRINESIA: Jurnal Ilmiah Agribisnis, 7(1), 17–24. https://doi.org/10.37046/agr.v7i1.18952
Joseph, G. ., & Layuk, P. (2016). Pengolahan Gula Semut dari Aren. B. Palma, 13(1), 60–65. https://doi.org/10.21082/bp.v13n1.2012.60-65
Natalia, A., & Maulidya, E. N. (2023). Aktualisasi Empat Pilar Sustainable Development Goals (SDGs) Di Perdesaan Kecamatan Natar Kabupaten Lampung Selatan. JIIP: Jurnal Ilmiah Ilmu Pemerintahan, 8(1), 21–41. https://doi.org/10.14710/jiip.v8i1.16513
Periadnadi, P., Sari, D. K., & Nurmiati, N. (2018). Isolasi Dan Keberadaan Khamir Potensial Pemfermentasi Nira Aren (Arenga pinnata Merr.) Dari Dataran Rendah Dan Dataran Tinggi Di Sumatera Barat. Bioeksperimen: Jurnal Penelitian Biologi, 4(1), 29–36. https://doi.org/10.23917/bioeksperimen.v4i1.5927
Tanra, N., Syam, H., & Sukainah, A. (2019). Pengaruh Penambahan Pengawet Alami terhadap Kualitas Gula Aren (Arenga pinnata Merr.) yang Dihasilkan. Jurnal Pendidikan Teknologi Pertania, 5(2), 61–66.
Ulaan, L. E., Ludong, M. M., Rawung, D., & Langi, T. M. (2015). Pengaruh Perbandingan Jenis Gula Aren (Arenga pinnata Merr) terhadap Mutu Sensoris Halua Kacang Tanah (Arachis hypogeae L.). Cocos, 6(2).
Yunianti, R., Widayanti, H., Susanti, F., Apriani, S., & Lestari, P. (2022). Pendampingan Peyusunan Peta Potensi Dan Masalah Desa Karang Bayan, Kecamatan Lingsar, Kabupaten Lombok Barat. Martabe: Jurnal Pengabdian Kepada Masyarakat, 5(4), 1234–1243.
License
Copyright (c) 2024 Riyan Rifki Rivaldi, Sofianti Safitri, Devita Arianti, Farida Fasa, Imtiyaaz Yaasmiin, Komang Tri Ayu Widiantari, Wirawan Adi Pratama, Johanes Alexander Andry Sutanto, Lovina Rachmayani, Sri Andini Listiawati, Susilawati
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
