Digital Transformation and Appropriate Technology Application to Improve the Competitiveness of Singosari Batik

Authors

Nurfa Anisa , Mohammad Dullah , Juli Rahaju , Eny Dyah Yuniwati

DOI:

10.29303/ujcs.v6i4.1352

Published:

2025-12-17

Issue:

Vol. 6 No. 4 (2025): December: In Progress

Keywords:

Appropriate Technology, Digital Marketing, Digital Transformation, Singosari Batik, Wastewater Treatment

Articles

Downloads

How to Cite

Anisa, N., Dullah, M., Rahaju, J., & Yuniwati, E. D. (2025). Digital Transformation and Appropriate Technology Application to Improve the Competitiveness of Singosari Batik. Unram Journal of Community Service, 6(4), 1031–1038. https://doi.org/10.29303/ujcs.v6i4.1352

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Abstract

This community service program strengthens the competitiveness of the Singosari Batik Association through digital transformation and appropriate technology. The association consists of around 30 artisans, mostly women, but faces constraints in wastewater management, limited use of natural dyes, and weak digital marketing. Using a descriptive qualitative approach with participatory action research, the program applied participatory observation, in-depth interviews, focus group discussions, and documentation of production, waste management, and marketing activities. Interventions were designed and implemented in three areas: RO+ wastewater treatment technology, plant-based natural dye technology, and digital marketing for batik promotion and sales. The RO+ system combines multistage pretreatment, sedimentation, and reverse osmosis to reduce pollutant loads in batik wastewater before discharge. Natural dye training introduced plant-based dye sources, extraction and dyeing techniques, and fixation using ferrous sulfate (tunjung) to improve color fastness. Digital marketing interventions included training on content creation, branding, social media management, marketplace use, and TikTok Live–based selling. The results show increased awareness and capacity for environmentally friendly production, supported by RO+ technology and standard operating procedures for wastewater management. The adoption of natural dyes expanded product variety and strengthened the identity of “environmentally friendly Singosari batik." The use of TikTok and other digital platforms improved promotion consistency, audience reach, and sales volume. Overall, the integrated application of appropriate technology and digital marketing enhanced the association's productivity, environmental responsibility, and market competitiveness, and was welcomed by artisans.

References

(2023). Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Studi Kasus Batik Tedjo. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen Dan Bisnis, 2(1), 295–301. https://doi.org/10.61132/manuhara.v2i1.568

Darmadi, N. M., Pandit, I. G. S., & Sugiana, I. G. N. (2019). Pengabdian kepada masyarakat (PKM) nugget ikan (fish nugget). Community Service Journal (CSJ), 2(1), 18–22.

Disperpusip Jawa Timur. (2016, October 3). Batik Malangan. https://jawatimuran.disperpusip.jatimprov.go.id/2016/10/03/batik-malangan/

Disporapar Malang. (2015, June 23). Malang Raya: Candi Singasari. https://disporapar.malangkota.go.id/malang-raya-candi-singasari/

Eryanto, A. (2025). Pengabdian Masyarakat Berbasis Teori Organisasi: Strategi Penguatan. Jurnal Akademik Pengabdian Masyarakat, 3(4), 207–213. https://doi.org/https://doi.org/10.61722/japm.v3i4.5802

Fitria, N. J. L. (2023). Kajian Motif Batik dengan Aspek Nilai Estetika pada Batik Kuno Kota Probolinggo. Dinamika Kerajinan Dan Batik: Majalah Ilmiah, 40(1), 87–108. https://doi.org/10.22322/dkb.v40i1.8025

Handayani, A. P., Andreas, H., Pradipta, D., & Sarsito, D. A. (2025). Cultural Heritage and Environmental Challenges on Conservation Process of Batik: Ground Water and Subsidence in Pekalongan. International Journal of Conservation Science, 16(1), 71–82. https://doi.org/10.36868/IJCS.2025.01.04

Imanuddin, R. M. H., Susilo, G., & Hermanto, Y. A. L. (2021). Rebranding Ma’Ayu Batik Probolinggo sebagai Upaya Peningkatan Brand Awareness. JoLLA: Journal of Language, Literature, and Arts, 1(6), 744–762. https://doi.org/10.17977/um064v1i62021p744-762

Indrowaty, S. A., Rahmawati, F. E., Perdhani, W. C., & Hartono, D. (2025). Pendampingan Penetapan Identitas Desain Motif Ragam Hias Pengrajin Batik Singosari. Jurnal Gramaswara, 5(1), 96–105. https://doi.org/10.21776/ub.gramaswara.2024.005.01.10

Khristiana, Y., Santosa, J., Utomo, A., Pahlawi, L. A. I., & Susilowati, E. M. (2024). Strategi Digitalisasi Umkm: Pendampingan Dan Implementasi Di Kampung Batik Pungsari, Sragen. JICS : Journal Of International Community Service, 3(02), 99–109. https://doi.org/10.62668/jics.v3i02.1372

Kiswanto, K., Rahayu, L. N., & Wintah, W. (2019). Pengolahan Limbah Cair Batik Menggunakan Teknologi Membran Nanofiltrasi Di Kota Pekalongan. Jurnal Litbang Kota Pekalongan, 17. https://doi.org/10.54911/litbang.v17i0.109

Levi, P., Hunga, A., & Sidabalok, H. (2020). The Venture for Clean Batik Production: Input Analysis on Natural Dyeing in Batik Micro-Collectives in Klaten, Central Java, Indonesia. Proceedings of the Proceedings of the 3rd International Conference on Gender Equality and Ecological Justice, GE2J 2019, 10-11 July 2019, Semarang, Indonesia. https://doi.org/10.4108/eai.10-7-2019.2299664

Pujilestari, T. (2017). Optimasi Pencelupan Kain Batik Katun Dengan Pewarna Alam Tingi (Ceriops tagal) dan Indigofera Sp. Dinamika Kerajinan Dan Batik: Majalah Ilmiah, 34(1), 53–62. https://doi.org/10.22322/dkb.v34i1.2606

Purwaningrum, S. I., Syarifuddin, H., Nizori, A., & Wibowo, Y. G. (2023). Wastewater Treatment Plant Design for Batik Wastewater with Off-Site System Method in Ulu Gedong Sub-District, Jambi City. Jurnal Presipitasi : Media Komunikasi Dan Pengembangan Teknik Lingkungan, 20(1), 153–164. https://doi.org/10.14710/presipitasi.v20i1.153-164

Rokhmania, N., Harsono, S., Lutfi, L., Poerwanti, R. P., & Belinda, Y. (2023). Digital Marketing Bagi Umkm: Studi Kasus Batik Era Krisna. Jurnal KeDayMas: Kemitraan Dan Pemberdayaan Masyarakat, 3(1), 25–39. https://doi.org/10.14414/kedaymas.v3i1.3520

Siradjuddin, I. A., Sophan, K., Kurniawati, A., & Triwahyuningrum, R. (2018). Pembuatan dan Digitalisasi Batik Tulis Madura Pada UKM Batik Bangkalan. Jurnal Ilmiah Pangabdhi, 4(1). https://doi.org/10.21107/pangabdhi.v4i1.4628

Subekti, P., Hafiar, H., & Komariah, K. (2020). Word of Mouth Sebagai Upaya Promosi Batik Sumedang oleh Pengrajin Batik. Dinamika Kerajinan Dan Batik: Majalah Ilmiah, 37(1). https://doi.org/10.22322/dkb.v37i1.5308

Wibowo, N. M., Widiastuti, Y., Siswadi, S., Ary Wijaya, R. M., Puteramika, A., Ghifari, F. H., Putri, I. S., & Fauziyah, A. M. (2023). Pemberdayaan Umkm Batik Melalui Penerapan Green Marketing Guna Meningkatkan Green Customer. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility (PKM-CSR), 6, 1–8. https://doi.org/10.37695/pkmcsr.v6i0.2097

Widowati, Atika, Sholikhah, R., Nurmasitah, S., Wahyuningsih, S. E., Apriliana, L., Ayudianisa, N. L., & Mutiara, A. (2023). Sustainable Dyeing: Utilizing Natural Ketapang Colors for Shibori Products. Rekayasa, 21(1), 12–21. https://doi.org/10.15294/rekayasa.v20i2.897

Author Biographies

Nurfa Anisa, Universitas Wisnuwardhana

Mohammad Dullah, Universitas Wisnuwardhana

Juli Rahaju, Universitas Wisnuwardhana

Eny Dyah Yuniwati, Universitas Wisnuwardhana

License

Copyright (c) 2025 Nurfa Anisa, Mohammad Dullah, Juli Rahaju, Eny Dyah Yuniwati

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  • Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.

The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.