Optimization of the Batik Creative Industry through Technological Innovation to Improve Product Quality, Quantity, and Cost Efficiency in the City of Probolinggo

Authors

Fedianty Augustinah , Liosten Rianna Roosida Ully Tampubolon , Suyanto , Nensy Megawati Simanjuntak , Bambang Sutejo

DOI:

10.29303/ujcs.v6i4.1275

Published:

2025-12-10

Issue:

Vol. 6 No. 4 (2025): December: In Progress

Keywords:

Batik, Digital Marketing, Dry Room Infrared, IPAL, MRP, Technological Innovation

Articles

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Augustinah, F., Tampubolon, L. R. R. U., Suyanto, Simanjuntak, N. M., & Sutejo, B. (2025). Optimization of the Batik Creative Industry through Technological Innovation to Improve Product Quality, Quantity, and Cost Efficiency in the City of Probolinggo. Unram Journal of Community Service, 6(4), 836–844. https://doi.org/10.29303/ujcs.v6i4.1275

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Abstract

The Higher Education Community Service Program for Regions (PM-UPUD) aims to optimize the batik creative industry in Probolinggo City through the application of technological innovations. Target partners include Batik Wahyulatri and Poerwa Batik, which face problems such as limited raw material planning, motif and coloring quality, drying technology, and digital marketing strategies. The implementation methods include socialization, training, technology application, mentoring, and evaluation. The technologies applied include Wastewater Treatment Plant (IPAL), infrared dry room machines, Material Requirement Planning (MRP), synthetic coloring techniques, and digital marketing. The program results showed significant improvements: 40% in production capacity, 30% in dyeing quality, 20% in sales turnover for partner 1 and 25% for partner 2, as well as 30% and 36% in profits, respectively. This program supports ASTA CITA number 3 and SDGs number 8 on decent work and sustainable economic growth.

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Author Biographies

Fedianty Augustinah, Universitas Dr. Soetomo

Liosten Rianna Roosida Ully Tampubolon, Universitas Dr. Soetomo

Suyanto, Universitas Dr. Soetomo

Nensy Megawati Simanjuntak, Universitas Dr. Soetomo

Bambang Sutejo, Universitas WR. Supratman

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Copyright (c) 2025 Fedianty Augustinah, Liosten Rianna Roosida Ully Tampubolon, Suyanto, Nensy Megawati Simanjuntak, Bambang Sutejo

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